Social Media & Community Manager

Iconthin Biotech Corp. is a Canadian biotechnology company focused on natural microalgae innovation and wellness research. Astadaily®, our consumer wellness and CPG brand, is dedicated to bringing premium, science-backed astaxanthin supplements to modern consumers across North America.

We are looking for a creative, proactive, and hands‑on Social Media & Community Manager to manage Astadaily®’s social media presence and build an engaged community around the brand. This is a permanent, full-time position.

This role is ideal for someone who is passionate about consumer products, especially health and wellness, and curious about what motivates people to discover, trust, and recommend a brand. You should enjoy creating content, starting conversations, and building meaningful relationships with consumers, creators, and brand advocates.

A key part of this role is turning scientific research and product information provided by our team into clear, engaging educational content, particularly short‑form videos, Reels, and carousels. You should be comfortable developing compelling hooks, writing scripts and copy, and making complex topics easy to understand.

You’ll work closely with our marketing team and founder, who will provide content direction, research materials, ideas, and key messages. You will bring these to life using Canva, video editing software, and AI tools, while managing scheduling, publishing, and day‑to‑day community engagement. You’ll also be encouraged to contribute fresh ideas and suggest ways to improve our content.

As an emerging brand, our needs evolve quickly. We’re looking for someone with an open mind who is willing to learn, experiment, adapt, and grow alongside the brand.

Responsibilities

• Manage Instagram and Facebook, adapting relevant content for YouTube Shorts, TikTok, and other platforms
• Maintain the content calendar, coordinate approvals, and schedule and publish posts
• Turn research, ideas, and key messages provided by our team into engaging Reels, carousels, and captions
• Create on‑brand content using Canva, video editing software, and AI tools
• Respond to comments and messages, start conversations, and build relationships with our online community
• Support creator collaborations, giveaways, product launches, and social campaigns
• Track performance and suggest improvements based on results, audience feedback, and relevant trends

What We’re Looking For

• Experience managing social media accounts and engaging online communities for a consumer brand
• A passion for consumer products, particularly health and wellness
• Strong English writing skills and the ability to turn scientific information into clear, engaging content
• Proficiency in Canva and short‑form video editing tools such as CapCut
• A good understanding of Instagram, Facebook, social media trends, and analytics
• Strong organization, attention to detail, and proactive communication
• Ability to work independently, follow content direction, and adapt to changing priorities
• A portfolio showcasing relevant Reels, carousels, and social media work
• Flexible working hours with core collaboration hours
• Hybrid work environment with 3 in‑office days per week in Downtown Toronto
• Opportunity to have a visible impact on an emerging Canadian wellness and CPG brand
• Hands‑on experience building an engaged consumer community and strengthening brand awareness
• Opportunity to expand your skills across social media, science communication, Canva design, video storytelling, creator partnerships, and consumer marketing
• Collaborative startup team environment with content direction and scientific input from our marketing team and founder
• Free Astadaily® products each month for you and a family member
• Performance‑based year‑end bonus opportunities
• Strong opportunities for professional growth as the brand expands

We care about attitude and potential as much as experience. You don't need to check every box. We're looking for someone who is eager to learn, willing to try new things, and excited to grow their skills and responsibilities alongside an emerging brand.