Vehicle Upgrade Specialist

Job Responsibility:

Join One of Canada's Best Managed Companies!

The Dilawri Group of Companies is actively seeking a Vehicle Upgrade Specialist to join our team at Oakville Honda . If you're passionate about customer service and automotive sales and want to grow your career with one of Canada's Best Managed Companies, we want to hear from you.

Apply to this position if you:

• Thrive in a dynamic, fast-paced environment
• Enjoy adapting to an ever-changing automotive market
• Are eager to grow with a company that values leadership and innovation
• Are driven, coachable, and ready to learn — even without prior management experience

Responsibilities:

• Identify high-opportunity service customers based on equity, vehicle age, mileage, and service history.
• Conduct professional on-the-spot vehicle appraisals using dealership-approved tools (VAuto).
• Collaborate with the Sales Managers to generate accurate new vehicle quotes, tailored financing/leasing options, and upgrade offers.
• Present trade-in and upgrade opportunities to service customers through in-person conversations, phone calls, text, or email.
• Track and follow up on all active upgrade leads through the CRM.
• Support used car department with quality vehicle acquisitions from service lane traffic.
• Achieve monthly sales conversion and acquisition targets as defined by management.
• Provide a premium guest experience that aligns with the dealership's brand promise.
• Educate customers about equity, available incentives, and loyalty offers.
• Maintain a visible, friendly presence in the service lounge to build trust with clients.
• Maintain up-to-date knowledge of current inventory, vehicle specifications, and availability to provide accurate and timely upgrade options.
• Act as a product expert by staying informed on model changes, new technology, trim levels, and feature enhancements across the brand lineup.
• Complete all required manufacturer training and certifications to ensure product mastery and compliance with OEM standards.

Qualifications:

• Valid OMVIC License
• Previous experience in automotive sales, service advising, vehicle acquisition, or retention roles (preferred).
• Strong interpersonal and communication skills — both verbal and written.
• Familiarity with CRM systems, inventory management tools, and appraisal software.
• Ability to assess vehicle condition and understand appraisal fundamentals.
• Energetic, self-motivated, and customer-focused.
• Professional and polished demeanor.

What We Offer:

• Competitive base compensation
• Appealing benefits package
• Ongoing training and employee development programs
• Career advancement through our “promote from within” culture
• Employee discounts on vehicles, parts, and service
• Work-life balance in a supportive environment

If you're looking to build your career with an organization that values innovation, excellence, and employee growth, we invite you to submit your resume in confidence for consideration.

ABOUT US

Dilawri Group of Companies represents 83 dealerships nationwide with 23 dealerships in Ontario! Dilawri Group offers a performance-driven culture that focuses on success through teamwork, a passion for excellence and providing an exceptional customer experience. We strive to provide our employees with not just another job but a career. We offer a “promote from within culture”, training, solid pay plans, benefits and perks including employee incentives on vehicle purchases, parts and service.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.