Head of Consumer
$100k - $150k per yearFull-time
Financial Modeling Prep
Company Overview
We are a Toronto-based fintech delivering high-quality corporate fundamentals and market data to investment professionals and retail investors globally.
Our platform supports equity research, portfolio construction, risk analysis, and personal investing through clean financial datasets, flexible APIs, and intuitive user experiences. We are building a modern, accessible alternative to legacy data vendors, empowering individual investors with professional-grade financial information at consumer-friendly price points.
As we enter a significant growth phase, we are seeking a senior consumer leader to scale our retail and self-directed investor business globally.
Role Overview
We are hiring a Head of Consumer to own worldwide consumer revenue strategy and execution across retail investors, self-directed traders, and the broader investing community. This includes digital subscriptions, in-product monetization, partnerships, and platform integrations.
This is a senior, hands-on leadership role with full accountability for consumer revenue growth, retail GTM, growth marketing, monetization strategy, and the consumer team.
Initially, this is a player–coach position. You will personally own the consumer growth roadmap and key partnerships while building the team, systems, and infrastructure required to scale globally.
This role is ideal for a consumer fintech, B2C subscription, or product-led growth leader who thrives in entrepreneurial environments and understands how to convert, retain, and monetize self-directed investors at scale.
What You’ll Be Responsible For
- Consumer Revenue Strategy & Ownership
- Own global consumer revenue performance across subscriptions, partnerships, and in-product monetization
- Define and execute the retail GTM strategy and digital monetization roadmap
- Establish subscription pricing, packaging, tiers, and lifecycle commercial frameworks
- Drive growth across acquisition, conversion, retention, and lifetime value
Growth & Marketing
- Lead full-funnel growth: paid acquisition, SEO, content, lifecycle marketing, and community
- Build and optimize conversion funnels from free user to paying subscriber
- Run rigorous experimentation programs across pricing, onboarding, and product surfaces
- Partner with Product to drive product-led growth loops
- Partnerships & Distribution
- Build strategic partnerships with fintech platforms, brokers, and investing communities
- Develop platform integrations that drive distribution and acquisition
- Engage with influencers, creators, and educators in the retail investing ecosystem
Organizational Leadership
- Build and scale a high-performing consumer team across growth, marketing, partnerships, and community
- Lead disciplined forecasting, cohort analysis, and performance management
- Implement the data, attribution, and analytics infrastructure required to scale
Cross-Functional & Market Leadership
- Define consumer ICPs, geographic priorities, and brand positioning
- Partner with Product on roadmap priorities informed by retail user behavior and feedback
- Represent the brand to the retail investing community at events and in media
Required Qualifications
- 10+ years of senior consumer / growth leadership experience within fintech, SaaS, or consumer subscription businesses
- Proven track record scaling B2C subscription revenue or product-led growth businesses
- Demonstrated success building and scaling growth, marketing, or consumer teams in high-growth environments
- Deep understanding of acquisition, conversion, retention, and LTV mechanics
- Strong analytical capability with fluency in cohort analysis, funnel metrics, and experimentation
- Comfortable operating in fast-paced, startup or scale-up environments
Preferred Qualifications
- Experience in consumer fintech, brokerage, or investing platforms
- Background scaling product-led or freemium growth models
- Experience with creator, community, or influencer-driven distribution
- Experience driving revenue for AI-supported financial or analytics products
- Familiarity with the retail investing ecosystem (brokers, communities, creators)
- International or multi-region consumer growth experience
What We Offer
- Competitive compensation (base + performance bonus)
- Direct influence on company strategy and product direction
- Opportunity to build a global consumer business from the ground up
- Flexible hybrid work environment
Why Join
- Lead consumer growth at a fintech disrupting traditional financial data models
- Bring institutional-grade data to a massive global retail investor audience
- Work directly with founders and product leadership
- Build something meaningful from an early stage
Vacancy posted 23 days ago
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