Director, Creative

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform ( eqbank.ca ) one of the top banks in Canada on the Forbes World's Best Banks list since 2021. 

The Work

Reporting to the Vice President, Marketing, the Director, Creative will lead EQ Bank’s internal creative function – ensuring that every asset produced is strategically sound, insight-informed, and aligned to EQ’s evolving brand. This leader will set creative standards, build operational clarity across workflows, and integrate execution seamlessly across marketing, product, and agency partnerships.

As the steward of EQ’s visual and verbal brand expression, you will build and scale a nimble in-house team that prioritizes craft, efficiency, and measurable business results. You will position the creative team as strategic storytellers – driving growth, improving customer experience, and shaping the future of the brand.

The Core Responsibilities!

• Lead, develop, and inspire an in-house creative team of designers, writers, and production specialists within a pod-based structure.
• Deliver best-in-class integrated execution across email, digital, web, social, and advertising channels while championing brand consistency and clarity.
• Build operational maturity – owning team resourcing, prioritization, and process design in partnership with Marketing Operations.
• Collaborate closely with Marketing, Business Units, Performance Marketing, and Product Design to ensure creative aligns with campaign strategies, lifecycle plans, and commercial goals.
• Ensure creative output is informed by insights, customer needs, and performance results across channels.
• Foster a culture of continuous learning, feedback, and responsible innovation—including AI integration to enhance efficiency and creative impact.

Let's Talk About You!

• 8–10+ years in creative leadership roles within brand or marketing teams (preferably in financial services, tech, e-commerce, or in-house creative team models).
• Demonstrated ability to balance strategic input with operational efficiency.
• Strong portfolio of work across digital channels, performance marketing, and integrated campaigns.
• Experienced in managing hybrid creative teams (in-house, and agency).
• Deep understanding of creative operations and scaling execution effectively.
• Skilled in building team culture and fostering collaboration across functions.

What we offer [For full-time permanent roles]

Competitive discretionary bonus 

✨ Market leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you care for your little one

Generous vacation policy and personal days 

Virtual events to connect with your fellow colleagues

Annual professional development allowance and a comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON .

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well. 

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!