Founding B2b Marketing Lead

Shape Sprout’s first marketing function as a GTA-based B2B marketer owning content, email, events, and brand messaging.This hands-on marketing role turns family-building benefits into clear stories for brokers, HR leaders, carriers, and employees. You will work closely with founders, sales, and the Head of Design. The position combines creative craft, customer empathy, measurement, and AI-enabled workflows in a lean team.Key Responsibilities:
Own email, LinkedIn, content strategy, and weekly calendarsBuild HR leader and broker communities through eventsDesign and run lifecycle nurture campaignsCreate partner collateral, launch toolkits, and case studiesTranslate positioning into consistent audience-specific messagingRequirements:
Exceptional writing across complex benefit audiences6+ years of hands-on B2B marketing experienceDepth across content, email, events, and brand messagingSelf-directed planning and outcome measurementDaily AI use with sound judgmentLead Sprout’s marketing foundation through sharp writing, customer insight, lifecycle campaigns, and practical AI workflows.
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