Content Marketing Specialist

About Candrone

Join us at Candrone North Americas largest and fastest-growing robotics consultancy specializing in UAV solutions for Enterprise drone sales consulting rentals and training. As part of our dynamic team youll primarily focus on contributing to Candrones innovative projects and initiatives shaping the future of UAV technology and services.

We value unique perspectives ideas and creativity that support a diverse inclusive respectful collaborative and fun work environment. We care about fostering an environment where personal and professional growth is just as important as business growth.

Additional information on our expertise projects and culture can be found at The Role

Candrone is looking for a Content Marketing Specialist to own the companys content engine from strategy through publication. This role develops compelling case studies customer success stories blog articles white papers thought leadership content and email copy that showcase Candrones expertise as an end-to-end drone solutions provider.

The Content Marketing Specialist will work alongside the Digital Marketing Manager to own content creation and editorial execution across all channels. The role also manages Candrones outsourced video production and social media vendors ensuring external deliverables meet brand quality timeline and budget expectations.

This is a hybrid role based in Burnaby BC. The successful candidate will be expected to work both remotely and from the Burnaby office.

Key Responsibilities

Content Creation & Editorial Ownership

• Own the full content lifecycle from ideation to publication ensuring consistency quality and alignment with Candrones brand voice and messaging guidelines.
• Research write and produce case studies customer testimonial stories blog articles white papers and thought leadership content that translate technical workflows and customer outcomes into decision-ready material for commercial government and public safety audiences.
• Partner with Solutions and Enablement and Sales to identify source and develop customer stories and testimonials including customer interviews.
• Interview internal and external subject-matter experts show case specific expertise and turn it into publishable content.
• Own and manage the content calendar proactively identifying content opportunities formats and topics based on audience research campaign priorities and performance insights.

Email Marketing (Copy)

• Write email copy for campaigns newsletters and nurture sequences across all audience stages.
• Hand off finalized copy to the Digital Marketing Manager who builds segments sends and reports on all email in HubSpot.

Vendor & Contractor Management

• Manage relationships with external vendors and creative contractors including video production social media design and photography partners by developing briefs coordinating timelines and reviewing deliverables against brand and quality standards.
• Vendor budgets contractor hours and scope changes are owned and approved by the Marketing Manager; the Content Marketing Specialist flags scope or budget concerns as they arise.
• Ensure no external production advances without an approved brief.
• Maintain organization of content assets including raw footage past work templates and file organization per department naming conventions.

Sales & Campaign Enablement

• Create effective sales assets: one-pagers vertical solution sheets and proposal support content - in collaboration with Sales.
• Contribute content deliverables to vertical campaign briefs and execute assigned content workstreams within campaign timelines.

SEO & Content Performance

• Ensure all written content follows SEO best practices and is optimized for search visibility and organic traffic.
• Conduct keyword research to inform content topics and structure in coordination with the Digital Marketing Managers SEO tooling.
• Use content performance reporting provided by the Digital Marketing Manager (who owns all measurement analytics and reporting) to adjust editorial priorities -doubling down on formats and topics that drive funnel progression and retiring those that dont.

Collaboration & Industry Engagement

• Work closely with marketing sales and customer success teams to ensure brand and message consistency across all touchpoints.
• Stay informed on industry trends emerging content formats and best practices in B2B content marketing.
• Participate in promotional events and activations including tradeshows industry events and training as required.

Who are you really

• An exceptional writer and storyteller who can turn technical concepts into clear engaging content for a variety of audiences.
• Naturally curious and proactive with strong interviewing and research skills that help uncover compelling customer and industry stories.
• Highly organized and able to manage multiple projects deadlines vendors and stakeholders simultaneously.
• Collaborative and relationship-focused comfortable working with customers subject-matter experts sales teams and external partners.
• Data-informed and results-oriented using SEO best practices and performance insights to continuously improve content effectiveness.
• Adaptable and resourceful thriving in a fast-paced growing organization where priorities can evolve quickly.

Qualifications

• Bachelors degree in Communications Marketing Journalism English or Business (or equivalent experience).
• 35 years of experience in content marketing ideally in B2B technical or industrial sectors.
• Proven experience managing editorial calendars and producing SEO-driven long-form content (case studies white papers thought leadership).
• Experience managing external vendors agencies or freelancers including briefs and budgets.
• A portfolio of published written work is required.
• Asset: graduate certificate in Content Strategy or Digital Marketing; experience in drone geospatial surveying forestry or adjacent technical industries.

Compensation package

• Competitive salary: $CAD
• Equity / Stock Options: Participation in the companys stock option plan providing longterm ownership and alignment with company growth.
• Comprehensive medical and dental benefits including a Health Spending Account (HSA).
• Matching RRSP program to support longterm financial planning.
• Generous timeoff program including vacation wellness days and the full week off between Christmas and New Years.
• Professional development support including assistance in obtaining or maintaining role-relevant certifications (e.g. Transport Canada RPAS Pilot Certificate where applicable)

Why Join Us

At Candrone youll join a collaborative and innovative team shaping the future of UAV solutions. With decades of combined expertise a rapidly growing footprint and a culture centered on continuous improvement this is an opportunity to contribute to meaningful work that impacts customers across North America.

Youll gain exposure to operational financial and customerfacing processes work closely with crossfunctional teams and develop skills that support future career growth in operations administration or data systems.

As part of our hiring process all candidates must successfully complete reference checks and a criminal background check.

Required Experience:

IC