Social Media Specialist

JOEY Restaurant Group is looking for a Social Media Specialist to oversee the brand and employment brand social media landscape for JOEY Restaurants, LOCAL Public Eatery and SALTLIK, growing the strong digital presence for our concepts through a creative and marketing-minded approach.

Annual Compensation Range

$65,000 – $75,000 / year 

Responsibilities  

Social Media Content, Community Management & Creative Support

• Develop, capture, create and manage JOEY Restaurants, LOCAL Public Eatery, and Saltlik's social strategies, comprehensive content calendars and optimized posting schedules in line with the marketing, promotional and employment brand focuses for: 
• @joeyrestaurants TikTok
• @joeyrestaurants Instagram
• @localpubliceatery TikTok
• @localpubliceatery Instagram
• @saltlikcalgary  Instagram
• @joeycareers Instagram
• @thelpelife Instagram
• Edit photos and videos, adding brand/creative graphics as needed for campaign content.
• Lead platform engagement with followers, brand partnerships and other creators, as well as community management through DMs and social listening.
• Continuously collaborate with Bar, Culinary, Marketing and People + Culture to ideate and implement new ways to utilize social platforms, features and trends to enhance our brand presence and engagement. 
• Identify, liaise and coordinate partnerships with content creators.
• Analyze performance metrics and insights to provide reporting and recommendations for increasing brand awareness, reach, engagement and conversation rates. 
• Work with cross-functional teams and vendors to plan, coordinate and execute photo shoots and campaigns. 

Requirements  

• 3+ years experience in social media content creation and coordination, working for a hospitality or lifestyle brand or at an agency working with hospitality or lifestyle clients. 
• Social Savvy – Strong knowledge of the social and competitive landscape, specifically TikTok and Instagram, with up-to-date awareness of social trends and best practises to remain ahead of the curve. 
• Driven by Creative – Continuously identify strong content angles to create striking visuals and write compelling copy using consistent brand voices. 
• Grounded in Strategy & Data – Confident analyzing and reporting on social performance to make data-driven decisions.
• Passion for Hospitality – A genuine interest in hospitality and people.
• Organized Multi-tasker – Proven skillset to proactively manage multiple accounts and projects.
• Full-Time, Permanent role, based out of the Corporate Office in Vancouver, BC 

Bonus - These aren’t requirements but if you have them, don’t hold back on mentioning them.

• Hospitality experience
• Marketing or digital media education
• Familiarity with Adobe Suite, CapCut, Canva, and/or other animation and editing software 

Competencies

• You value honesty and humility. You have integrity and do what you say.
• You approach life with fearless determination & a sense of fun.
• You are creative, risk-taking, visionary and cutting edge. You choose to lead.
• You contribute to a strong culture and are committed to the team.
• You are passionate about quality and professionalism.
• You are a networker and create strong relationships internally and externally.

Benefits

• Extended Health, Dental, Life Insurance, Long Term Disability, AD&D, Critical Illness coverage
• Ongoing Leadership Development Courses
• Enjoy 50% off Food & Beverages at any JOEY Restaurant, LOCAL Public Eatery, Saltlik or Earls Restaurant location
• Pursue personal and professional development, through a Coaching Partnership. Being paired with a coach will give you ongoing support and feedback so that you are able to pursue your life goals. 
• Industry partner incentives
• Mental and Physical health support plans
• Tuition & Education and Professional Accreditation subsidies
• Referral bonus programs

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll, IT or Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven, curious and engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of over 50 Restaurant locations throughout North America.

What does this mean for you? It means if you're looking for a place to meet your potential, we'd like to meet you. Your journey starts here.

JOEY Restaurant Group is an Equal Employment Opportunity Employer

JOEY Restaurant Group provides reasonable accommodations to qualified applicants and employees, including due to disabilities, medical conditions, and religious beliefs and practices.