Ambulance Sales- Regional Sales Manager

Make a difference, build life-saving ambulances.

Role: Regional Sales Manager – Western Canada

Location: Saskatoon; Alberta or BC may be considered for strong candidates

Schedule: Monday to Friday 8:00am-4:30pm with flexibility to support client needs

Travel: Up to 50% travel across MB, SK, AB, and BC

At DBCM, our Sales team plays a critical role in supporting the emergency services professionals who protect our communities every day. Representing the Crestline, Demers, Braun, and Medix brands, our Regional Sales Managers are trusted partners to municipal and government customers; guiding them through complex purchasing decisions and long-term fleet planning. Based in Saskatoon, SK, our team is proud to be part of a long-established, family-oriented organization that leads the industry in safety, service, and innovation

We are driven by our mission: to make life better, one relationship and one vehicle at a time, and guided by our vision: to be the partner of choice by delivering exceptional customer experiences through empowered employees.

We’re looking for a Regional Sales Manager - Western Canada to manage and grow our ambulance sales across the Prairie provinces and Western Canada. This role is ideal for an experienced, customer-focused sales professional who enjoys building long-term relationships, managing a territory independently, and serving as the face of trusted brands in a highly consultative sales environment.

Reporting to the Director of Ambulance Sales, Canada, the Regional Sales Manager is responsible for managing all customer communications related to forecasting, quotes, orders, and product presentations—from initial inquiry through vehicle delivery. You’ll work closely with internal teams across Sales Administration, Marketing, Engineering, Production, Supply Chain, and Finance to ensure customer expectations are well-managed and outcomes are delivered.

Success in this role comes from strong relationship management, attention to detail, and the ability to confidently guide municipal customers through purchasing decisions, timelines, and occasionally challenging conversations related to pricing, specifications, or delivery schedules.

Key Responsibilities

As the Regional Sales Manager, you will:

• Manage and grow sales across an assigned Western Canada territory, meeting targets related to unit sales, revenue, margin, and customer engagement
• Build and maintain strong relationships with municipal, government, and fleet customers, acting as a trusted advisor and long-term partner
• Position and sell ambulance products including new units, remounts, specialty vehicles, and service offerings
• Support customer satisfaction objectives, including NPS results, through proactive communication and expectation management
• Develop and maintain accurate customer forecasts and market intelligence for your territory
• Lead customer quotes from initial budget estimates through internal approvals and final submission
• Manage tender and RFP responses in alignment with municipal and government procurement requirements
• Oversee the full order lifecycle, ensuring accuracy of documentation, timely deposit collection, and regular delivery updates
• Collaborate closely with internal teams to translate customer needs into manufacturable solutions
• Minimize customer change requests after order confirmation through clear communication and upfront alignment
• Maintain accurate CRM records, including customer contacts, pipeline activity, and sales actions
• Attend trade shows, conventions, and industry events as required
• Manage travel and business expenses in line with company guidelines

Qualifications

As the Regional Sales Manager, you will have:

• Minimum 5+ years’ experience selling to municipal and/or government clients
• Proven experience managing and submitting municipal tenders / RFPs
• Experience in EMS, emergency vehicles, public safety, or a related industry is a strong asset
• Demonstrated success in territory management, forecasting, and consultative sales
• Strong organizational skills with a high level of attention to detail
• Comfortable delivering tough or sensitive messages professionally (e.g., pricing changes, delivery timelines)
• Experience using CRM systems, quoting tools, and Microsoft Office (Excel, Word, Outlook)
• Valid driver’s license with an insurable driving record
• Ability and willingness to travel extensively within Western Canada

WHY CHOOSE DBCM- CRESTLINE COACH?

Benefits

Crestline Coach takes pride in a strong company culture that embodies excellence, integrity, trust and innovation. To foster a strong culture, we believe in a progressive, dynamic and solution-based environment and want to prosper amongst the best and brightest in the country. Benefits of working with Crestline Coach include:

• A competitive salary with commission structure and vehicle allowance.
• Health benefits including dental, extended health care, long and short-term disability coverage, accident and serious illness insurance, life insurance, and a health spending account.
• A group registered retirement savings plan that has a 4% matching, occupational vision care, employee, and family assistance programs along with a virtual walk-in clinic that provides unlimited healthcare for you and your family.
• Milestone and service awards at five-year increments.
• Access to CUBBI, a discounted food delivery service of fresh meals from local kitchens, and Sutton Smart Perks Discounts for services and discounts from local businesses.
• Career path and career longevity support by approved professional development opportunities and cost reimbursement, including association memberships.

Crestline Coach Ltd. is committed to fair and inclusive hiring. We welcome applicants from all backgrounds and are dedicated to creating a workplace where everyone feels respected and supported. Accommodations are available upon request during any stage of the recruitment process.