Marketing Senior Manager - Accenture Edge

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Senior Manager – Accenture Edge based in Canada.
As Marketing Senior Manager, you will help shape and lead the global marketing agenda for a technology-driven business serving mid-market organizations with annual revenues between $300 million and $3 billion. You will translate business priorities into integrated marketing strategies that strengthen brand awareness, generate demand, accelerate growth, and build lasting client relationships. Working across global teams and technology partner ecosystems, you will oversee initiatives spanning positioning, content, campaigns, demand generation, and performance measurement. You will bring strategic judgment and hands-on expertise to complex marketing challenges, operating with significant ownership and limited day-to-day guidance. The role also offers an opportunity to advance AI-first marketing practices, develop differentiated go-to-market approaches, and influence how technology solutions reach mid-market buyers. Collaboration, innovation, and measurable business impact are central to success.
Accountabilities
Translate business priorities into comprehensive marketing strategies, plans, and programs supporting client acquisition, growth, retention, and brand reputation.
Represent client needs, challenges, and business objectives in marketing decisions, informing audience targeting, segmentation, campaign planning, and activation.
Develop and manage joint marketing plans with priority technology partners, including co-marketing initiatives, joint go-to-market activities, Market Development Funds (MDF), and differentiated market approaches.
Develop and apply consistent messaging across market positioning, buyer journeys, solution narratives, content assets, and seller enablement materials.
Build and manage core marketing content, business rhythms, acquisition stories, and client engagement moments, adapting them for different channels, partners, and local markets.
Collaborate with campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified sales pipeline.
Work closely with the global marketing team, sharing expertise, coaching colleagues, and promoting consistent, high-quality outcomes.
Measure marketing performance against agreed KPIs, using analytics and insights to evaluate effectiveness and drive continuous improvement.
Support budget planning and management, business case development, approval processes, and disciplined operational execution.
Help establish an AI-first direction for marketing, identifying opportunities to embed intelligent tools and improve the effectiveness of marketing activities.
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