Advertising Yield Technology Manager

Optimize advertising yield and technology for Blue Rewards at 250 Yonge Street, managing programmatic platforms and media monetization strategy. Shape revenue performance across onsite and offsite campaigns.As Manager, Advertising Yield & Technology, you will manage Blue Rewards advertising platforms and execute monetization strategy across media campaigns. The role covers advertising stack optimization, demand and supply-side platforms, ad testing, tagging, and revenue forecasting. You will collaborate with partners, Business Development, Finance, support teams, and technology stakeholders.Key Responsibilities:
Explore advertising revenue opportunities across Blue RewardsOptimize advertising stack, setup, and platform partnershipsLead ad testing and inventory yield optimizationTrack yield, media revenue, and supply-side platform deliveryExecute inventory pricing and onsite tagging strategiesRequirements:
At least four years’ publisher monetization or advertising technology experienceDeep publisher-side programmatic advertising experience in retailExperience with online ad serving and programmatic systemsExperience creating and executing inventory tagging strategiesStrong communication and partner conversation leadership skillsBring programmatic advertising, yield optimization, tagging, and partner management expertise to Blue Rewards and BMO.
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