Director, New Vehicle Sales & Client Experience

Director, New Vehicle Sales & Client Experience

Director, New Vehicle Sales & Client Experience Maserati & Alfa Romeo of Winnipeg

Position Overview

We are seeking an extraordinary, high-energy Director, New Vehicle Sales & Client Experience to lead our luxury automotive sales for Maserati and Alfa Romeo . As the primary brand ambassador, you will be responsible for driving new vehicle sales, championing the heritage and passion of Italian performance engineering, and establishing a prestigious market presence for both brands.

This is not just a traditional sales role—it is a brand-building position. You will actively network with high-net-worth individuals, local businesses, luxury lifestyle partners, and community influencers to build brand awareness, generate high-value leads, and convert prospects into loyal brand enthusiasts.

Key Responsibilities

• Credible with affluent clients, entrepreneurs and professionals.
• A natural host and relationship builder who is comfortable outside the dealership.
• Strong closer with dealership operating discipline and an understanding of gross profit.
• Excellent CRM habits and relentless follow-through.
• Polished communicator in person, by phone, text and personalized video.
• Comfortable creating community partnerships and hosting intimate events.
• Obsessed with product knowledge and able to sell Maserati and Alfa Romeo as distinct propositions.
• Offering private showroom appointments before/after normal hours when appropriate.
• Offering at home or office test drives for qualified prospects.
• At-home or office trade appraisal where practical.
• Providing remote personalized walk-arounds and virtual consultations.
• Providing at home or office delivery for selected clients.
• Delivering priority support for clients during service or ownership issues.
• Offering special-order configuration appointments that feel like private new-home design consultations.

Qualifications & Requirements

• Experience: Minimum 2+ years of successful automotive sales experience, preferably within the luxury automotive sector (experience with European/exotic brands preferred) or 3+ years of experience in the hospitality industry dealing with affluent clients, entrepreneurs and professionals.
• Networking Track Record: Proven ability to build business relationships, network in affluent circles, and drive business through community engagement.
• Brand Passion: A genuine enthusiasm for performance vehicles, automotive engineering, and luxury brand storytelling.
• Communication: Exceptional verbal, written, and interpersonal presentation skills. The ability to speak Italian is preferred but not required.
• Licensing: Valid driver’s license with a clean driving record and valid sales permit.

What We Offer

• Competitive Compensation: Uncapped commissions with a target annual earnings range of $100,000-$200,000+. Front-end gross profit commission percentage starting at 40% and scaling with volume.
• Benefits Package: Health, dental, vision and life benefits
• Perks: Brand new Alfra Romeo company vehicle, ongoing training, employee discounts and future career growth within the Walt Morris Auto Group.

Location: 500-1717 Waverly Street

Job Type: Full-Time

Department: Sales

Reports To: General Sales Manager and General Manager