Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager based in Canada. The Performance Marketing Manager will lead the strategy, execution, and optimization of paid media campaigns, driving measurable growth in qualified leads and revenue across North America and the UK. This role combines hands‑on expertise in paid search and paid social with retargeting, intent‑based advertising, and account‑based marketing initiatives. You will also lead conversion rate optimization, improving landing pages and post‑click experiences to maximize campaign performance. Working closely with demand generation, SEO, content, sales development, and web teams, you will connect marketing activity to tangible business outcomes. Through disciplined budget management, testing, and attribution, you will help scale paid‑sourced pipeline while improving efficiency and supporting a broader, diversified demand generation strategy.

Accountabilities

• Manage paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keyword strategy, bidding, ad copy, extensions, negative keywords, and budget pacing.
• Lead paid social campaigns through LinkedIn Campaign Manager, developing targeted audiences and running lead‑generation and conversion campaigns.
• Test additional advertising channels, including Meta, Reddit, and emerging platforms, using clear hypotheses, success criteria, and performance thresholds.
• Manage paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra, evaluating their contribution against consistent return‑on‑investment targets.
• Coordinate paid and organic search strategies with the SEO team to reduce keyword cannibalization and capture opportunities where organic visibility is limited.
• Build and optimize retargeting campaigns across web, LinkedIn, and social platforms, adapting messaging to different audience segments and funnel stages.
• Convert intent signals from platforms such as ZoomInfo and G2 into advertising audiences, reaching potential buyers and accounts actively researching relevant solutions.
• Develop account‑based display and social campaigns aligned with sales development target‑account lists, ensuring coordinated advertising and outbound activity.
• Evaluate account‑based marketing platforms and recommend new solutions only when pilot results demonstrate measurable value.
• Lead conversion rate optimization for paid traffic, improving landing pages, forms, demo‑request paths, and the overall post‑click experience.
• Run structured A/B and multivariate testing programs, documenting hypotheses, results, and next steps while sharing successful practices across the demand generation team.
• Collaborate with web developers, designers, and content specialists to build and launch effective landing pages and campaign experiences efficiently.
• Maintain campaign tracking and attribution through HubSpot, Google Analytics 4 (GA4), and Salesforce, ensuring accurate UTM standards, campaign data, and lead‑source information.
• Own the paid media budget, conduct monthly forecasts, assess channel‑level returns, and reallocate investment toward campaigns generating qualified pipeline.
• Deliver weekly performance reporting covering spend, MQL volume, cost per MQL, sales acceptance, Proposal‑stage progression, and closed‑won results by channel, campaign, and market.
• Use AI tools to support ad copy development, audience research, campaign analysis, and quality assurance while independently validating automated campaign performance.
• Monitor paid media trends, emerging platforms, and product developments to identify new opportunities and keep campaign messaging relevant.

Requirements

• At least 4 years of hands‑on experience managing paid media for B2B SaaS businesses, with direct ownership of a meaningful, multi‑channel monthly advertising budget.
• A proven track record of planning, pacing, and reallocating budgets independently, with results measured through cost per qualified lead and pipeline contribution rather than impressions alone.
• Deep expertise in Google Ads and Microsoft Advertising, alongside strong experience with LinkedIn Campaign Manager.
• Working knowledge of Meta and Reddit advertising, as well as paid placements on review and buyer platforms such as G2, Gartner Peer Insights, and Capterra.
• Experience developing retargeting campaigns across web and social channels and translating intent data from ZoomInfo, G2 Buyer Intent, or equivalent platforms into advertising audiences.
• Familiarity with ABM platforms such as 6sense, Demandbase, or RollWorks is an asset.
• Practical conversion rate optimization experience, including structured A/B and multivariate testing, landing page optimization, and analysis using GA4, heatmaps, and session‑recording tools.
• Ability to build and edit landing pages in HubSpot or WordPress, with the confidence to move campaigns forward without relying entirely on development resources.
• Strong working knowledge of HubSpot and Salesforce for campaign tracking, attribution, UTM management, and lead‑source data quality.
• Experience managing advertising budgets across multiple markets, ideally North America and the UK.
• Strong analytical and financial judgment, with the ability to review performance regularly, adjust investment based on results, and clearly explain budget decisions.
• Proven ability to write or contribute compelling ad copy and variations based on creative briefs, audience insights, campaign objectives, and messaging strategies.
• Clear and thoughtful use of AI tools for copy development and analysis, combined with the ability to critically assess automated campaign formats.
• Excellent communication and collaboration skills, with the ability to work effectively across marketing, sales, content, design, and development teams.
• Familiarity with PR, communications, or media intelligence audiences is an advantage, alongside the ability to quickly understand new markets and buyer profiles.

Benefits

• Annual base compensation of C$75,000–C$95,000, depending on experience, skills, and internal equity.
• 10% annual bonus tied to paid‑sourced pipeline and cost‑per‑qualified‑lead targets.
• Fully remote working environment.
• Health, dental, and vision insurance.
• RRSP matching.
• Life insurance.
• Employee Assistance Program (EAP).
• Paid vacation, personal days, and sick days.
• A week off between Christmas and New Year’s.
• No internal meetings on Fridays.
• Collaborative working culture supported by tools that enable effective communication.
• Career development and progression opportunities.