Senior Paid Digital Marketing Specialist

Paid digital strategy and acquisition define this Senior Marketing Specialist role at Fullscript, managing search, social, and programmatic campaigns.Fullscript seeks a senior marketer to oversee customer acquisition across paid channels. You will manage agency execution, large budgets, experimentation, performance analysis, and partner relationships. The role focuses on qualified providers, revenue, and efficient growth in healthcare advertising.Key Responsibilities:
Develop cohesive paid search, social, and programmatic strategiesOptimize campaigns across Google Ads, Microsoft Ads, Meta, and DSPsDesign experiments across new channels, tactics, and formatsUse incrementality, first-party data, and offline conversion trackingManage budgets, forecasts, invoicing, and external partnersRequirements:
Seven-plus years managing paid B2B digital campaignsHands-on experience with Google Ads, Microsoft Ads, Meta, and DSPsExperience managing annual paid budgets exceeding five million dollarsAdvanced Google Sheets and Slides proficiencyStrong analytical, communication, and stakeholder relationship skillsLead Fullscript’s paid acquisition growth through search, social, programmatic, experimentation, and data-driven campaign optimization.
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