Digital Marketing Specialist

The Opportunity Armanino is proud to be among the top 20 Largest Accounting and Consulting Firms in the Nation and one of the Best Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don’t check-out of life when you check-in at work. That’s why we’ve created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas. Piccadilly is an international, multidisciplinary agency that integrates strategy, storytelling creative execution and digital delivery to achieve extraordinary results. We are a results-driven agency. We embrace the many voices that lead to great work. And we seek team members and leaders who share that same commitment of inclusion and accountability. With offices in San Francisco Bay Area, Vancouver, BC, Los Angeles, Dallas, and Denver, Piccadilly is one of North America’s fastest growing agencies. We are seeking a highly analytical and experienced full-time Digital Marketing Specialist to manage, execute, and optimize our programmatic advertising campaigns across various Demand-Side Platforms (DSPs). The ideal candidate will be a hands-on expert in the programmatic landscape, capable of driving tangible results, achieving efficiency goals, and providing strategic insights to internal stakeholders.Job Responsibilities
End-to-End Campaign Ownership: Plan, set up, execute, and manage programmatic campaigns (Display, Video, Audio, CTV, Native) with deep experience in The Trade Desk. Hivestack and Spotify experience is a plus.Bidding and Optimization: Daily monitoring of campaign performance, sophisticated bid strategy management, pacing, budget allocation, and continuous optimization based on defined KPIs (e.G., ROAS, CPA, CTR, VCR, conversion rates).Audience Strategy: Develop and implement advanced audience targeting strategies, leveraging 1st, 2nd, and 3rd party data segments, retargeting pools, and lookalike modeling.PMP & Deal ID Management: Negotiate and manage Private Marketplace (PMP) and Guaranteed Deal IDs with publishers to secure high-quality inventory.Creative & Trafficking: Collaborate with creative and ad operations teams to ensure assets are correctly sized, tracked, and trafficked according to platform specifications.Performance Analysis: Conduct deep-dive analysis of campaign data to identify trends, opportunities, and risks.Reporting: Prepare and present detailed performance reports, outlining key takeaways, optimizations made, and recommendations for future strategy to the wider team and leadership.Testing: Design and execute rigorous A/B testing across various variables (audiences, creative, landing pages, bidding tactics) to continually improve performance.Market Leadership: Stay current with the rapidly evolving programmatic landscape, including changes in data privacy (e.G., cookieless future), new technologies, platform updates, and industry best practices.Stack Optimization: Proactively evaluate and recommend new technologies, partners, and inventory sources to enhance campaign performance and efficiency.Budget Management: Accurately forecast media spend and ensure campaigns are managed within allocated budgets and pacing targets.Requirements
Bachelor’s degree in Marketing, Business, Mathematics, Economics, or a related quantitative field.Minimum of 3 years experience of dedicated experience in hands-on programmatic media buying and optimization.Proven expert-level proficiency with at least one major enterprise-level DSP (e.G., The Trade Desk, DV360).Strong quantitative and analytical skills with expertise in marketing attribution models and a deep understanding of standard media metrics (CPM, CPC, eCPA, ROAS).Working knowledge of ad serving (e.G., Campaign Manager 360), tag management systems, and data visualization tools (e.G., Tableau, Google Data Studio) is highly desirable.Demonstrated ability to articulate complex programmatic strategies to non-technical stakeholders.Candidates should have a strong working knowledge of The Trade Desk platform and be prepared to use it confidently upon starting the role.Preferred Qualifications
Certification in major DSPs “Armanino" is the brand name under which Armanino LLP and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP is a licensed independent CPA firm that provides attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms. Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge. Armanino does not accept unsolicited candidates, referrals, or resumes from any staffing agency, recruiting service, sourcing entity, or third-party paid service at any time. Any referrals, resumes, or candidates submitted to Armanino or any employee or owner of Armanino without a pre-existing agreement signed by both parties covering the submission will be considered the property of Armanino and not subject to any fees or charges. For existing agreements, a role must be approved and open to external search;
otherwise, unsolicited and unapproved submittals and referrals will be considered Armanino property and free of fees. In addition, Talent Acquisition is the sole point of contact, and contacting others in our organization without Talent Acquisition’s knowledge will result in termination of contract. Certain states require us to disclose the pay range and benefits summary for job openings. For Vancouver residents, the compensation range for this position: $80,000-$90,000. Compensation may vary based on skills, role, and location. Eligible employees at certain levels can participate in a discretionary long-term financial incentive plan, subject to plan participation rules. Armanino has a robust offering of benefits, including: Medical, dental, vision 4 weeks PTO plan and paid sick time Flexible work arrangements RRSP company contribution Wellness program Generous parental leave 12 paid holidays For positions based in San Francisco, consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration. For Individuals who would be working within the City of Los Angeles, Armanino will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. To view our Consumer Notice at Collection for job applicants, please visit: weeks PTOplan and paid sick timeFlexible work arrangementsRRSP company contributionWellness programGenerous parental leave12 paid holidaysWe are a tight-knit team of experts with backgrounds in design, PR, crisis management, content services, advertising, video production, digital media and more. Our people are the biggest asset we have in advancing the ball for our clients.
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