Advisor - Brand Commercialization

Belonging to Air Canada is akin to belonging to a Canadian symbol, Air Canada recently voted best airline in North America. Take your career to new heights by joining our innovative and diverse team at the forefront of passenger air transport.
Air Canada is looking for an individual to fill a position of Advisor - Brand Commercialization to support the planning, coordination and execution of brand commercialization programs and initiatives.
Working closely with Brand Commercialization Managers, partner agencies and internal stakeholders, the incumbent contributes to the successful delivery of brand commercialization programs that support the objectives of Air Canada and its brand. The incumbent supports a wide range of marketing activities, including brand commercialization programs, integrated campaigns, communications, experiential marketing initiatives, stakeholder engagement programs and special projects.
The ideal candidate is highly organized, adopts a collaborative and execution-oriented approach, and has a strong interest in brands and marketing. The incumbent plays an important role in commercializing the Air Canada brand through effective project coordination, stakeholder management and execution excellence.
Responsibilities
Brand commercialization program support
Support the planning, coordination and execution of brand commercialization programs and initiatives.
Participate in the implementation of marketing initiatives, campaigns, promotional programs and brand activation activities.
Coordinate expected project deliverables with internal stakeholders, partner agencies and external suppliers.
Support the development, review and implementation of creative assets across multiple marketing channels.
Ensure projects are executed in accordance with Air Canada brand standards and established marketing processes.
Support the implementation of special projects, customer engagement initiatives and emerging brand programs, as needed.
Participate in updating marketing calendars, project plans and campaign documentation.
Support quality control processes to ensure consistency and accuracy of all marketing deliverables.
Project management and stakeholder coordination
Coordinate project timelines, milestones and execution plans for multiple competing initiatives.
Facilitate communication and coordination between internal teams, partner agencies and external suppliers.
Support briefing, approval and workflow management processes related to projects.
Coordinate stakeholder reviews and ensure timely follow-up on action items.
Prepare project status reports, presentations and meeting documents.
Support budget administration activities, including invoice processing, tracking and reconciliation.
Participate in coordination with suppliers, as needed.
Maintain project records and supporting documents accurately.
Marketing campaign, content and communications support
Support the execution of integrated marketing campaigns across various channels.
Participate in the coordination of marketing content and brand-related storytelling initiatives.
Support promotional programs, contests and customer-facing marketing activities.
Coordinate marketing materials and ensure compliance with distribution and implementation requirements.
Support internal communications and stakeholder engagement initiatives, as needed.
Ensure brand consistency across all projects and deliverables.
Contribute to the implementation of marketing activities aimed at strengthening brand recognition, consideration and engagement.
Information communication, insights and continuous improvement
Track program performance and support information communication activities.
Help collect, organize and analyze data on campaign and program results.
Conduct competitive monitoring and stay abreast of industry, marketing and travel trends.
Share relevant information and learnings with the broader Brand team.
Support post-program evaluations and formulate recommendations for future initiatives.
Propose ideas that improve the effectiveness, efficiency and execution of marketing initiatives.
Qualifications
University degree in marketing, communications, business, commerce or a related field.
Three to five years of experience in marketing, brand marketing, communications, advertising, agency management or a related field.
Experience coordinating multiple simultaneous projects in a dynamic environment.
Strong project management, organizational and prioritization skills.
Excellent oral and written communication skills.
High attention to detail and commitment to execution excellence.
Ability to build productive relationships with internal stakeholders, external partners and agency teams.
Proven analytical thinking and problem-solving skills.
Experience working with marketing agencies, creative teams or production partners, an asset.
High proficiency in Microsoft PowerPoint, Excel, Word and Teams applications.
Experience in the travel, loyalty, premium brands or customer-centric marketing field, an asset.
Demonstrated punctuality and reliability to foster the team's overall success in a fast-paced environment.
Success Profile
The successful candidate must demonstrate the following
Rigorous execution and follow-up.
Excellent organizational and time management skills.
Ability to manage multiple priorities and meet tight deadlines.
Strong collaboration and stakeholder management skills.
Analytical thinking and good judgment.
Sense of initiative and responsibility, and adaptability.
Curiosity and passion for marketing, brands and customer experience.
The successful candidate must also embody the D salary band competencies
Analytical thinking
Interpersonal skills
Self-confidence
Creative initiative
Employment ConditionsCandidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas or other necessary authorizations. Proof of eligibility must be provided before the start date.
Language RequirementsAll else being equal, preference will be given to bilingual candidates.
Diversity and InclusionAir Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible and rewarding workplace that highlights the unique contribution of our employees to the success of our business.
As an equal opportunity employer, we encourage diverse applications in order to have a workforce that is varied and representative of our customers and the communities where we live and serve.
Air Canada thanks all applicants for their interest, but only those selected for an interview will be contacted.
#J-18808-Ljbffr