Brand Partnership Manager

The OpportunityHelp bring Panago partnerships to life. We are looking for a Brand Partnership Manager who can build strong relationships, turn ideas into well-executed campaigns, and demonstrate the value partnerships deliver to our brand and business.
Based in Abbotsford, you will manage the day-to-day delivery of assigned partnerships, including Canucks partnerships, and develop opportunities across sports, entertainment, community organizations and complementary brands. Your work will span opportunity assessment, activation, performance measurement and renewal recommendations.
Reporting to the Senior Manager, Marketing, you will work closely with our Marketing, Creative, Digital, Operations and Finance teams, external partners and participating franchisees. This is a hands-on role for someone who brings commercial judgment, attention to detail and the ability to keep people and projects moving.
What you will do
Develop partnership plans and a pipeline of opportunities aligned with approved brand priorities and budgets. Evaluate proposals for audience fit, reach, commercial value, cost and potential return on investment.
Build business cases and commercial recommendations. Support negotiations on investment, deliverables, exclusivity, usage rights and contractual terms within delegated authority and established approval processes.
Serve as the primary contact for assigned partners. Lead planning meetings, agree on objectives and timelines, manage commitments, and identify opportunities to improve, expand or renew relationships.
Maintain accurate records of agreements, rights and restrictions, deliverables, budgets, and renewal or cancellation deadlines. Track fulfillment and promptly raise missed obligations or material risks.
Plan and coordinate integrated activations across digital, social, in-store, experiential, community and traditional media channels, including promotions, contests, events and sponsorships.
Brief Creative and Digital teams and external agencies, coordinate partner approvals and event logistics, and manage campaign timelines through established production and channel workflows. Ensure partnership assets and messaging follow Panago's brand standards and support broader brand campaigns and marketing objectives.
Work with Operations, Business Coaches and participating franchisees to confirm store readiness, responsibilities, funding and fulfillment requirements before activations launch.
Manage approved partnership budgets, track rights fees, activation costs and in-kind contributions, and coordinate invoices and reconciliations with Finance.
Set performance measures before launch and report on results, such as engagement, reach, promotional redemptions, customer acquisition and sales. Distinguish attributable results from broader brand indicators and recommend improvements, renewals or exits based on value delivered.
What you bring
Three to five years of experience in brand partnerships, sponsorships, integrated marketing, account management or business development.
Post-secondary education in Marketing, Business Administration, Communications or a related field, or equivalent practical experience.
Demonstrated success managing external relationships and coordinating marketing campaigns across multiple channels.
Experience evaluating partnership proposals, managing budgets and translating campaign performance into practical recommendations.
Strong project management skills and the ability to manage competing deadlines, changing priorities and detailed execution.
Excellent written and verbal communication, presentation and negotiation skills, with the ability to build trust across internal teams and external partners.
Proficiency in Microsoft Office. Experience with project management, reporting and marketing platforms is an asset.
Experience with a multi-location consumer brand, franchise network or quick-service restaurant business is an asset.
Availability for occasional evening and weekend events and travel within Canada.
What Success looks likeYou deliver partnership commitments on time and within approved budgets, build productive partner relationships, and execute activations that support agreed marketing and business objectives. Your recommendations connect results to total investment and help Panago make informed decisions about existing partnerships and new opportunities.
Why Join Panago?This role offers the opportunity to work on established sports partnerships, develop new brand collaborations, and see your work come to life through campaigns, events and participating stores. You will collaborate with specialists across marketing and the business, with direct ownership of day-to-day partnership delivery and a clear connection between your work and business results.
Joining Panago means having the opportunity to make a meaningful national impact with one of Canada's most recognized and trusted pizza brands. We offer a competitive salary, comprehensive benefits, and opportunities for growth, on a team where your work can truly make an impact.
For a rewarding career, we also include:
Competitive salary and vacation benefits
Comprehensive dental and extended health benefits
Corporate support for paid community volunteering
Learning opportunities, including support for training, self-development, and well-being
Support for the work-life balance, including a flexible schedule
A personal pizza allowance to share the pizza love with your friends and family
The annual base salary range is $75,000-$85,000 CAD + benefits, with the starting salary determined by relevant experience, skills, and qualifications.
Additional Details
This position is hybrid with three days on site and two days remote, our head office is located in Abbotsford. We are open to considering candidates outside the area and discussing flexible arrangements based on location and the needs of the role.
Fairness, Opportunity & GrowthAt Panago, we believe strong teams are built on fairness, respect, and merit. We hire people based on their skills, experience, work ethic, character, and potential to succeed. We support team members who are committed to growing, contributing, and performing at a high level. We want Panago to be a workplace where people are well supported, treated fairly, expectations are clear, and opportunity is tied to effort, capability, and results.
Background and Reference ChecksAny offer of employment may be conditional upon full background checks including a criminal record check, employment and educational verification.
We appreciate the interest and efforts of all applicants;
however, only those short‑listed as candidates will be contacted.
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