Director Integrated B2b Media Planning

Shape integrated media plans for Marketbridge’s enterprise B2B clients, combining strategic planning, channel expertise, and performance analysis remotely.This Director, Media Strategy role leads media strategy across a portfolio of client accounts. You will connect client business goals with actionable plans spanning programmatic, paid social, SEM, trade publications, outdoor, and traditional media. Collaboration with channel specialists, analytics, creative, demand strategy, and account management supports integrated brand-to-demand campaigns. The role also guides execution and optimization.Key Responsibilities:
Identify and evaluate opportunities across relevant B2B media channelsStructure measurable plans against agreed client objectivesPartner with specialists to execute approved campaign strategiesReview performance data and identify optimization opportunitiesEstablish measurement frameworks, indicators, and reporting approachesRequirements:
Eight-plus years of media planning, buying, and strategy experienceAgency experience developing strategies for B2B clientsStrong analytical skills interpreting media performance dataExperience managing substantial budgets and vendor relationshipsAbility to manage multiple accounts and shifting prioritiesUse integrated planning, channel knowledge, and performance insights to strengthen Marketbridge client media programs remotely.
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