Programmatic Media Director B2b Saas

Shape B2B and SaaS programmatic growth remotely in Canada, combining media planning, ABM expertise, and hands-on DSP campaign optimization.Directive Consulting’s Associate Director, Programmatic Strategy & Activation leads the expansion of Programmatic service offerings. This leadership role supports clients with budgets exceeding $50,000 monthly while aligning campaigns with broader marketing objectives. It also contributes subject matter expertise to new business pitches and department development.Key Responsibilities:
Build programmatic strategies that strengthen digital advertising capabilitiesAnalyze KPIs and recommend continuous campaign optimizationCoordinate programmatic work with paid and organic channelsDevelop relationships with platforms, vendors, and key partnersProvide programmatic expertise for pitches and presentationsRequirements:
Seven-plus years in programmatic rolesTwo-plus years of demonstrated people management experienceProven B2B or SaaS growth across $50k-plus monthly budgetsRecent DSP campaign-building and optimization expertiseExperience with ABM, audits, measurement frameworks, and presentationsUse B2B programmatic strategy, ABM knowledge, DSP expertise, and measurement skills to advance client growth at Directive Consulting.
#J-18808-Ljbffr