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Principal Lifecycle Email Marketing Manager

VelocityEHS

Winnipeg, MB
Lead lifecycle email strategy remotely from anywhere in Canada, using Marketo, 6sense, segmentation, and personalization across B2B journeys.As VelocityEHS’s Principal Lifecycle Email Marketing Manager, you will own prospect and customer lifecycle programs. Your work will support engagement, demand generation, conversion, adoption, retention, and expansion. The position combines strategic ownership with hands-on journey development, copywriting, testing, measurement, and optimization.Key Responsibilities:
Own lifecycle email roadmaps, calendars, cadences, and program prioritiesLead Marketo and 6sense nurture, automation, and AI-enabled workflowsDevelop audience-specific copy, messaging, subject lines, and calls to actionMeasure engagement, progression, pipeline, and customer outcomesGovern frequency, suppression, subscriptions, overlap, and deliverabilityRequirements:
Bachelor’s degree or equivalent relevant experience10+ years in email, lifecycle, demand generation, or related marketingExperience serving prospect and customer audiences in SaaSDeep Marketo expertise and experience with 6senseKnowledge of segmentation, personalization, testing, deliverability, and optimizationBring strategic lifecycle leadership, precise email execution, and measurable optimization to VelocityEHS’s prospect and customer communications.
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Vacancy posted 49 minutes ago
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