Principal Growth Lifecycle Marketing Lead
CrowdRiff
Turn customer data into growth at CrowdRiff through account scoring, journey triggers, and always-on lifecycle programs across channels.As Principal Lifecycle Marketing, you will decide who hears what, when, and through which channel across North America, Australia and New Zealand. You will audit email, in-product, website, webinar, community, and account management formats. You will also develop a Europe expansion story and brief the GTM Engineer on program requirements.Key Responsibilities:
Define channel and message strategies for customer cohortsAudit and expand lifecycle formats and channelsWrite triggers and requirements for the GTM EngineerContinuously test and improve program performanceRecommend changes from lifecycle performance reportingRequirements:
8+ years in B2B SaaS marketingAt least 3 years in lifecycle, customer, or growth marketingKnowledge of HubSpot or similar platforms and IntercomExperience building segmentation and account scoring modelsComfort briefing engineers on what to buildBring lifecycle expertise, account scoring, channel strategy, and data-informed experimentation to CrowdRiff’s connected growth programs.
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Define channel and message strategies for customer cohortsAudit and expand lifecycle formats and channelsWrite triggers and requirements for the GTM EngineerContinuously test and improve program performanceRecommend changes from lifecycle performance reportingRequirements:
8+ years in B2B SaaS marketingAt least 3 years in lifecycle, customer, or growth marketingKnowledge of HubSpot or similar platforms and IntercomExperience building segmentation and account scoring modelsComfort briefing engineers on what to buildBring lifecycle expertise, account scoring, channel strategy, and data-informed experimentation to CrowdRiff’s connected growth programs.
#J-18808-Ljbffr
Vacancy posted 45 minutes ago
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