Graphic Designer - Playbook

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team :

Located in Montreal, the Mattel Building Sets Campus is a creative hub focused on developing Mattel Brick Shop and Mega Bloks products for a global audience. The campus brings together cross-functional teams who collaborate to support innovation, creativity, and the evolution of iconic building brands. As part of Mattel’s global organization, the Montreal campus offers an inspiring environment where ideas grow and teams work together to bring imaginative building experiences to life.

Job Description

The Opportunity: 

Our Brand Design team is responsible for creating, developing, and producing innovative visual communication strategies that support our products across multiple touchpoints. Within this team, the Playbook Design function plays a critical role in shaping consumer experience by translating product intent, play patterns, and brand guidelines into clear, engaging, and intuitive playbooks and instructional materials. We are currently seeking an energetic and passionate Associate Playbook Designer who is creative, detail-oriented, and capable of managing moderately complex projects. Reporting to the packaging manager this role works closely with cross-functional partners to support the development and execution of high-quality playbook experiences.

 

What Your Impact Will Be: 

 

• Design and develop instruction booklets that clearly communicate build steps, play patterns, and product intent.
• Collaborate with product design, marketing, brand design and cross-functional partners to support the overall consumer play experience.
• Translate technical and product requirements into clear, intuitive, and visually engaging instructions.
• Prepare and present instruction booklet assets for review and approval.
• Manage timelines and ensure production milestones are met with accuracy and consistency.
• Be able to adapt to new technologies, trends, and developments in the field of graphic design.

Qualifications

What We’re Looking For: 

 

• 3+ years of experience in a similar or related design role, with exposure to instructional, product, or experience-driven design considered an asset.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat, Adobe XD) and Microsoft Office.
• Strong ability to translate complex information and guidelines into clear, intuitive, and engaging visual instructions.
• Attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
• Adaptability and openness to change in a fast-paced, collaborative environment.
• Interest in toys, play patterns, user experience, and emerging design trends.
• Team spirit, dynamism, professionalism, and autonomy.
• Constant desire to learn and evolve.
• Bilingualism (asset).
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the

job description

, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:  Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:  At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:  We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Videos to watch:
The Culture at Mattel
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