Generative Engine Optimization Strategist

Shape how travel brands appear in AI answers as a VERB Search Strategist specializing in GEO, entity optimization, and citation-ready content.This partner-facing Search Strategist owns Generative Engine Optimization alongside traditional search strategy for VERB partners. The temporary 12-14 month contract calls for confident presentations, analytical recommendations, and knowledge of Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Strategists set direction with collaborative support.Key Responsibilities:
Lead GEO strategies that improve partner visibility and descriptionsOptimize entities, structured data, llms.Txt, and citation-ready contentResearch keywords, prompts, competitors, content, and website performanceTurn AI search findings into prioritized partner recommendationsTrain partners and teams on SEO, AI search, and current trendsRequirements:
Three or more years of SEO or AI search experienceUnderstanding of how AI answer engines select and cite brandsDemonstrated ability to write content for SEO and AI searchStrong analytical, problem-solving, written, and verbal communication skillsSelf-directed, accountable, organized, and attentive to detailUse GEO strategy, AI search analysis, and clear partner communication to strengthen visibility for VERB’s global travel clients.
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