Head of Content and PR

HouseSigma, the highest-rated real estate app in Canada, is hiring a Head of Content and PR to lead our content strategy and public relations, and to position HouseSigma as the go-to source for real estate insights in Canada. This is a full-time, permanent role with the flexibility to work from anywhere in Canada.

How We Hire

Before anything else about the role, here’s how we think about who fits at HouseSigma. If these don’t resonate with you, this likely isn’t the right fit, regardless of how strong your experience is.

Solve problems deeply with ownership, and collaborate to multiply impact.

We think of every challenge at HouseSigma as a stone that needs moving. Each person owns their stones end to end, from understanding the problem, to designing the solution, to shipping it. We don’t rely on handoffs to explain stalled progress. We collaborate as a force multiplier, not a dependency chain.

The traits we look for in every teammate, and how we evaluate ourselves:

• Responsibility and extreme accountability: We take end-to-end ownership of our projects and follow through, because taking accountability earns trust and freedom.
• Deep and independent thinking: We use first-principles thinking to go beyond surface-level answers, ask the “why” repeatedly, and reason from those fundamentals to get to the truth.
• Logical and fact-driven judgment: We make decisions based on evidence and clear thinking, not assumptions or gut feel.
• Judgment and courage: We act decisively in ambiguity, using sound judgment and the courage to make and own hard calls.
• Growth mindset and hard-work appreciation: We stay curious, keep improving, and respect the consistent effort required to build something great.
• Direct, transparent, and constructive communication: We communicate clearly, give feedback that helps, and say directly to someone the same thing we would say about them.
• Superstar and dream-team mindset: We set a high bar for individual excellence and collaborate in ways that elevate the whole team.
• High agency and initiative: We step up without waiting to be asked, move quickly, and proactively improve processes and outcomes.
• Passion and craftsmanship: We care deeply about the work, treat our role as a craft, and keep refining quality over time.

This Role: North Star Behaviour Applied to Content and PR

You will own HouseSigma’s Content and PR function end to end: the strategy, the calendar, the writing, and the results. You will personally create data-driven content such as articles, market reports, white papers and multimedia, and turn that content into media coverage that builds our brand and credibility.

You will work directly with our CEO, VP of Strategy & Operations, and the product and design teams. This is a hands-on, largely independent seat: you will own content, PR and SEO yourself, using AI and technology to do work that would usually take a team. It suits someone who balances creativity with analytical thinking and makes content and PR decisions based on data.

What “Solve problems deeply with ownership” looks like here

• Create and execute a content strategy aligned with HouseSigma’s goals, with a consistent and compelling narrative across every platform
• Personally write high-quality, data-driven content such as blogs, articles, market reports, white papers and multimedia that engages our audience
• Craft and run PR strategies that turn our content into media coverage and amplify brand visibility
• Shape HouseSigma’s brand voice and tone, and produce authoritative thought leadership that builds awareness and credibility
• Own SEO end to end: apply best practices to grow content visibility, and use analytics to measure, report on and improve content performance
• Plan, manage and deliver the content calendar so impactful content goes out on time

What “Collaborate to multiply impact” looks like here

• Work directly with the CEO, VP of Strategy & Operations, and the product and design teams to align content with company objectives
• Partner with our analytics lead on SEO, search performance and content data
• Set up long-term processes that let the wider team contribute to content and thought leadership

What We’re Looking For

Strong candidates will be able to point to clear evidence of the North Star Behaviour and the HouseSigma values in their past work. Beyond that:

• Experience. 6+ years in content strategy, creation and management, with a focus on bringing content marketing and public relations together.
• Hands-on writing. Exceptional writing, editing and storytelling, with a portfolio that shows a range of formats, from blogs and reports to multimedia.
• PR expertise. You have built and run PR strategies that earned real coverage and increased brand visibility and credibility.
• SEO and analytics. A strong grasp of SEO principles, proven experience optimizing content for search, and comfort using performance data to refine your strategy.
• Analytical mindset. You make decisions from data and measure what your content achieves.
• AI-native. You use AI as a core part of how you work.
• Independent operator. Comfortable working on your own and owning results end to end, without a team behind you.
• Tech-savvy. Quick to pick up new tools, and proficient with CMS platforms, SEO and analytics tools such as Google Analytics, and project management software.
• Experience operating in a global, cross-team environment (the HouseSigma team currently resides in North America and China).
• Experience in a fast-paced start-up or technology environment

Nice to Have

• Strong understanding of the real estate industry and market trends; experience creating real estate-related content is a significant plus

How We Evaluate

We look for evidence of our North Star Behaviour in how you have actually worked, not just in how you talk about it. Expect our conversations to go deep on real problems you have owned, the decisions you made, how you use AI in your work, and what happened as a result.

Interview Process

• HR Screen
• Interview with our Director of HR. Values alignment and how you work.
• Panel interview. Walk us through your portfolio and real examples of your work, including how you use AI.
• Interview with the hiring manager. Functional depth, expectations and mutual fit.

Additional interviews as required.

What You Can Expect from Us

• The opportunity to lead Content and PR for Canada’s top-rated real estate app, with more than two million registered users
• Direct partnership with our CEO, VP of Strategy & Operations, and senior leadership
• Health benefits including health, dental, life, virtual health care, and travel coverage
• Remote-friendly work environment: anywhere in Canada
• Highly competitive compensation and generous vacation time
• A team that actually wants you to challenge how things are done

Base salary range: CAD $150,000 to $180,000, plus performance bonus (final offer determined based on skills and experience)

About HouseSigma

HouseSigma is a leading real estate technology platform, listings portal, and brokerage based in Canada. Our mission is to empower consumers with more knowledge to make better real estate decisions, and we use data and technology to provide transparency in the market. We were the first in Canada to make sold prices publicly available, and we use proprietary data and AI to give users real-time insights into market trends and home valuations. We now have more than two million registered users and more than five million monthly web visits. HouseSigma’s platform and brokerage services have a TrustPilot rating of 4.9/5, and we are the highest-rated Canadian real estate app on both the iOS Store and Google Play Store.

HouseSigma is an equal opportunity employer. If you require accommodation at any stage of the recruitment process, please let us know and we will work with you to meet your needs.

We appreciate all applications; however, only candidates selected to move forward in our hiring process will be contacted.