Senior Integrated Marketing Manager Canada

Lead integrated marketing for Ancestry in Canada, combining media strategy and campaign execution through remote work with occasional office attendance. Manage performance and brand initiatives across the customer journey.This Senior Integrated Marketing Manager contract covers maternity leave for 12 months. You will align brand-building and performance marketing, using analytics, KPIs, and stakeholder collaboration to support acquisition. The work connects Canadian activity with global strategies across the UK and US.Key Responsibilities:
Lead integrated campaigns across Canada’s full customer journeyOversee external media and creative agenciesMonitor KPIs and optimise campaigns using insightsManage budgets, timelines, and agreed campaign objectivesAlign activities with stakeholders across Canada, UK, and USRequirements:
Eight-plus years in integrated marketing, media strategy, and executionExperience managing agencies and cross-functional stakeholdersUnderstanding of brand-building and performance marketingAnalytics, project management, organisational, and communication skillsBachelor’s degree and global or matrixed organisation experienceBring integrated campaign leadership, data-driven optimisation, and agency management to Ancestry’s Canadian marketing team.
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