Tourism and Marketing Coordinator

Job Responsibility:

Employment Type: Full time - Permanent

Working Hours: Onsite, 8:30 AM - 4:30 PM, Monday to Friday (flexibility required for special events for evening and weekends)

Benefits: A comprehensive benefits package and pension plan are available after successfully completing the probationary period.

Role: Under the direction of the Director of Economic Development, The Tourism and Marketing Coordinator for Portage Regional Economic Development seeks a professional and personable individual with a passion for marketing and a strong ability to connect with others. This role involves working in a fast-paced environment to support tourism and economic development efforts in the Region of Portage la Prairie. This includes coordinating the marketing and communications efforts for key programs, campaigns, and initiatives related primarily to tourism and economic development.

Key Responsibilities:

• Promotion : Promote the Region of Portage la Prairie as a premier destination.
• Coordination : Participate in and guide the PRTC meetings to coordinate and execute tourism projects and initiatives.
• Opportunities Identification : Identify opportunities to promote the Discover Portage brand and secure grants, sponsorships, and funding.
• Stakeholder Engagement : Collaborate with regional stakeholders and identify partnerships and projects.
• Merchandise Management : Manage the Island on the Prairies (IOTP) merchandise program.
• Marketing Campaigns : Develop and execute marketing campaigns, using graphic design tools to create visual assets that align with overall branding and regional goals.
• Newsletter : Create quarterly newsletters with progress updates and upcoming opportunities.
• Marketing Analytics : Report and measure campaigns for Investinportage and Discover Portage accounts.
• Destination Management : Identify opportunities supporting destination management, including Indigenous Tourism and Event Attraction, Sport Tourism and Agri-Tourism.
• Tourism Asset Management : Maintain and optimize tourism assets, continuously identifying opportunities to enhance their capacity, resources, and effectiveness to support growth and engagement.
• Content Creation : Create content for IOTP and support tourism members in promoting their content.
• SEO Management : Monitor and improve SEO rankings, keyword strategies, and Google Ads to maximize visibility among affluent clientele.
• Data Collection : Collect data and measure the impacts of tourism using the Portage Model tools.
• Marketing Strategy : Develop a marketing strategy to support the recommendations in the Tourism Economic Impact Assessment.
• Social Media Management : Manage social media accounts for Invest in Portage and Discover Portage.
• Event and Communication Support : Support the Director of Economic Development with events and communications for the organization.
• CRM Management : Manage tourism clients and businesses on Executive Pulse.
• Content Capture : Capture high-quality photography and video content, with editing capabilities for social media and website use.
• Production Support : Oversee production of videos, printing, digital asset creation, research, signage, advertising, events, communications, and web materials.
• Media Communications : Support media communications needs, including drafting media advisories or releases.
• Strategic Plan : Implement tactical plans and maintain and update the tourism strategic plan to align with evolving goals and priorities.

Key Skills & Qualifications

Education :

o Bachelor's degree or Diploma in Marketing, Communications, Economic Development, or a related field (preferred).

Technical Skills :

• Strong graphic design skills with experience in Canva and Adobe Creative Cloud.
• Proficiency in social media management, content creation, and photography/editing.
• Familiarity with social media platforms (Twitter, Instagram, Facebook, LinkedIn).
• Understanding of Content Management Systems (preferably WordPress) and CRM platforms (HubSpot or similar).
• Proficient in Microsoft Office Suite (Outlook, Word, Excel, Teams, SharePoint, PowerPoint).

Communication & Interpersonal Skills :

• Strong interpersonal and communication skills to engage and support diverse clients.
• Ability to express ideas clearly and concisely with excellent storytelling abilities.
• Active listening skills and the ability to collaborate effectively with a team.
• Must be able to perform all duties with minimal supervision and exercise initiative.

Project Management & Organization :

• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to multitask and meet deadlines in a high-pressure environment.
• Excellent time management skills and the ability to prioritize tasks effectively.

Experience & Flexibility :

• Minimum 2 years of experience in marketing or communications.
• Flexible schedule, with availability for weekend or evening events as needed.
• Valid driver's license and access to a reliable vehicle.

Application Process:

Please submit applications including a resume and cover letter to March 30th, 2025, to:

Director of Economic Development, Portage Regional Economic Development Inc.800 Saskatchewan Avenue West,Portage la Prairie, MB R1N0M8

PHONE View phone number on ca.edajobs.com e-mail View email address on ca.edajobs.com

Website:

We thank all applicants for their interest, however only the applicants being considered for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $48,230.00-$50,960.00 per year

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person

Application deadline: 2025-03-30Expected start date: 2025-05-05