Marketing Manager

Marketing ManagerRogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.Come build a rewarding career at Rogers and be a driving force behind our success story!
Who we’re looking for:
In order to deliver on Revenue and ARPU growth for the prepaid customer base, we are looking for a Marketing Manager to join the Prepaid Base Management team.
The team is responsible for growing and protecting prepaid revenue through customer-focused initiatives across PPC, Net Activity, Retention and P2P. By leveraging insights, segmentation, and targeted offers, the team drives base performance and customer lifetime value.
As a Marketing Manager, this individual will work closely with cross-functional teams to develop and execute revenue growth strategies, utilizing a range of marketing and pricing levers to deliver business results.
What you’ll do:
Responsible for delivering on prepaid Base Revenue KPIs, with primary ownership of PPC and Pre-to-Post (P2P) performance, while balancing impacts across Net Activity and Retention metrics.
Support prepaid revenue growth initiatives through new program launches, business implementations, and capability enhancements. Optimizing performance through data-driven insights.
Manage KPI performance through ongoing monitoring, analysis, and reporting;
identify opportunities and risks, provide recommendations, and drive actions to deliver business targets.
Design and execute cross-channel programs (proactive and reactive), including test-and-learn initiatives, always-on campaigns, business case development, performance assessment, briefing, refinement, and delivery through strongstakeholder collaboration.
Develop and manage targeted offers, pricing tactics, and customer lifecycle programs designed to maximize customer value, increase revenue, and improve overall base performance.
Partner with channels, with a strong focus on Digital, to enhance capabilities, improve customer experience, and maximize campaign effectiveness and conversion.
Support prepaid enablement initiatives and collaborate with key stakeholders to deliver new capabilities, operational improvements, and strategic programs across the prepaid business.
Collaborate closely with cross-functional teams including Finance, Sales, Brand, Digital, Analytics, Acquisition team and Customer Base Management partners to support overall prepaid strategy and business objectives.
What you have:
Strong passion for the telco industry
Deep understanding of customer base management and related customer journeys
Excellent business and financial acumen and ability to analyze quantitative and qualitative implications resulting from strategic initiatives
Theoretical and practical experience in designing, conducting and measuring customer campaigns/testing
Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership
Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision
Strong storytelling and communication skills to share performance results, learnings from tests, and so-what insights
Ability to analyze, organize and prioritize work while meeting multiple deadlines
5+ years of experience in a marketing role
Bachelor’s degree in business or equivalent
Experience in Telecommunications considered an asset
Strong MS Excel and PowerPoint experience (SAS and/or Databricks is a nice to have but not required)
A commitment to Diversity, Equity, Inclusion, Belonging, and Accessibility, helping create an environment where everyone feels welcomed, valued, and supported.
What’s in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:
Competitive salary & annual bonusCompetitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Rogers First: priority in applying to internal roles of interest
Wellness Programs:Employee & Family Assistance Program
Virtual Healthcare
Cognitive Behavioural Therapy (CBT)
Low or no-cost fitness membership
Our commitment to diversity:An inclusive and diverse workplace where you can bring your whole self to work.
If you are selected to move forward in the recruitment process, here is what you can expect:
15-minute phone screen with your recruiter, an interview with Hiring Manager. Best of luck!
To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.
Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (824), Toronto, ONTravel Requirements: Up to 10%Background Check(s) Required:Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 323668
To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.
Posting Notes: Corporate
Location: Toronto, ON, CA Montreal, QC, CA
Being a Rogers team member comes with some great perks & benefits including:
Health & well-being benefits
Donation matching
Paid time off for volunteering
Wealth Accumulation including: Pension plan & Employee stock options
Generous employee discounts
Leadership development, Mentorship, and Coaching programs
*available for full-time and part-time permanent employees, some restrictions apply
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