Programmatic Media Strategist
Directive
Drive B2B performance marketing through programmatic strategy, campaign optimization, and client communication while working 100% virtually from your home office.Directive Consulting seeks a strategic, client-facing Programmatic Strategist for fast-moving SaaS and B2B marketing. You will manage programmatic clients across Display, Native, Video, and Audio channels. The work combines campaign building, data integration, reporting, troubleshooting, and stakeholder communication.Key Responsibilities:
Create media strategies aligned with client objectivesBuild campaigns across DV360, The Trade Desk, and other DSPsOptimize delivery, performance, and pacing continuouslyAnalyze reports and recommend actionable improvementsPresent plans, results, and adjustments to clientsRequirements:
Three or more years in programmatic rolesHands-on DSP media buying experienceProgrammatic planning, buying, and measurement framework experienceExperience with B2B or SaaS clients and budgets exceeding $50k monthlyStrong analytical, communication, and cross-collaboration abilitiesApply programmatic buying, audience targeting, and performance analysis to help Directive Consulting clients surpass their marketing KPIs.
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Create media strategies aligned with client objectivesBuild campaigns across DV360, The Trade Desk, and other DSPsOptimize delivery, performance, and pacing continuouslyAnalyze reports and recommend actionable improvementsPresent plans, results, and adjustments to clientsRequirements:
Three or more years in programmatic rolesHands-on DSP media buying experienceProgrammatic planning, buying, and measurement framework experienceExperience with B2B or SaaS clients and budgets exceeding $50k monthlyStrong analytical, communication, and cross-collaboration abilitiesApply programmatic buying, audience targeting, and performance analysis to help Directive Consulting clients surpass their marketing KPIs.
#J-18808-Ljbffr
Vacancy posted more than 2 months ago
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