Paid Search Manager Sem Strategy

Lead paid search strategy at Cossette Media using Google Ads, Microsoft Ads, and performance optimization expertise. Work in a hybrid model with flexible hours.This Manager Search role requires significant paid search campaign management experience and paid advertising strategy expertise. You will develop, implement, and optimize SEM campaigns for different clients while managing the agency’s Paid Search practice. The role combines strategic oversight, measurement evolution, process standardization, and team leadership.Key Responsibilities:
Oversee holistic strategies across Google Ads and Microsoft AdsEstablish campaign governance and quality assurance protocolsDevelop testing frameworks from business reviews and performance dataCreate POVs on search ecosystem shifts and AI advancementsBuild SEM frameworks, playbooks, and standardized processesRequirements:
Four or more years managing campaigns on SEM platformsMastery of Google Ads, Microsoft Ads, and SA360Experience implementing VBB, conversion modeling, and GA4 trackingGoogle Search and SA360 certifications requiredStrong analytical, communication, coaching, and delegation skillsBring SEM leadership, paid advertising expertise, and analytical discipline to Cossette Media’s client and agency practice.
#J-18808-Ljbffr