Search And Ai Visibility Strategist
McCANN Canada
Shape search visibility with technical SEO and AI Optimization expertise at McCann Canada. This intermediate, client-facing role supports traditional and AI-powered discovery.Reporting to the Director of Digital Strategy, you will create integrated SEO, AEO, and AI Visibility strategies. You will research growth opportunities, audit technical and content performance, and translate complex findings into actionable recommendations. Collaboration spans content, analytics, web development, account teams, and clients.Key Responsibilities:
Develop SEO, AEO, and AI Visibility strategiesConduct technical SEO, content, entity, and AI auditsAnalyze architecture, crawlability, indexation, and structured dataRecommend content, schema, and entity optimization strategiesPresent roadmaps and performance updates to clientsRequirements:
Four to six years of SEO or digital strategy experienceStrong technical SEO expertise across crawling and indexingExperience with AI Search, AEO, GEO, or related methodologiesProficiency with SEMrush, Ahrefs, Screaming Frog, or comparable toolsExcellent presentation, communication, and storytelling skillsBring technical SEO, AI search, structured data, and client communication expertise to McCann Canada’s visibility strategies.
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Develop SEO, AEO, and AI Visibility strategiesConduct technical SEO, content, entity, and AI auditsAnalyze architecture, crawlability, indexation, and structured dataRecommend content, schema, and entity optimization strategiesPresent roadmaps and performance updates to clientsRequirements:
Four to six years of SEO or digital strategy experienceStrong technical SEO expertise across crawling and indexingExperience with AI Search, AEO, GEO, or related methodologiesProficiency with SEMrush, Ahrefs, Screaming Frog, or comparable toolsExcellent presentation, communication, and storytelling skillsBring technical SEO, AI search, structured data, and client communication expertise to McCann Canada’s visibility strategies.
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