Customer Journey Marketing Manager

Improve customer journeys for educators and schools as Zen Educate’s Lifecycle Marketing Manager, based in Vancouver with three office days weekly.You will own programs from idea through execution and optimisation, using experiments to improve adoption, engagement, and retention. The role suits someone curious about why customers behave as they do and comfortable sharing honest performance updates. You will work with Product, Operations, Data, Sales, and Commercial teams.Key Responsibilities:
Identify customer journey opportunities across educators and schoolsDefine experiment success metrics before launching programsCapture learning when campaigns do not workConnect lifecycle initiatives to company and customer outcomesCommunicate clear performance updates to senior leadershipRequirements:
Three to five years in lifecycle, CRM, or automation marketingCuriosity about customer behaviour and underlying reasonsOwnership of improvements without waiting for directionProactive, clear communication with stakeholdersFamiliarity with Excel, Google Sheets, and AI toolsShape customer journeys through experimentation, ownership, and cross-functional collaboration while advancing Zen Educate’s lifecycle marketing programs.
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