Marketing Analytics And Strategy Advisor

Turn customer insights into measurable marketing action at Alberta Blue Cross®, using campaign analytics, strategic judgment, and clear recommendations in a hybrid environment.This 12-month temporary Marketing Advisor role connects research, audience needs, competitive analysis, and business priorities with integrated campaign planning. You will define objectives and key performance indicators, establish tracking, interpret results, and improve engagement, leads, conversions, and overall performance. The position also supports content, creative, channel integration, and brand quality.Key Responsibilities:
Use research, insights, and competitive analysis to guide recommendationsDefine campaign objectives and performance indicators with partnersEnsure tracking and reporting measure marketing effectivenessDevelop briefs and strengthen messaging across customer touchpointsOversee approvals, accuracy, brand guidelines, and quality assuranceRequirements:
Degree or diploma in marketing, advertising, communications, or related studiesMinimum five years of progressive corporate, agency, or media experienceStrong data literacy and ability to interpret dashboards and trendsStrategic thinking with practical marketing recommendation skillsMicrosoft Office proficiency;
marketing technology experience is an assetUse marketing strategy, analytics, creative briefing, and optimization expertise to strengthen Alberta Blue Cross® campaign performance.
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