Growth Crm Marketing Analyst

Build activation, retention, and win-back programs at AppLovin using CRM strategy, segmentation, and AI-assisted execution. Help advertisers launch and spend effectively.As a Growth and CRM Analyst, you will own part of AppLovin Ads Manager’s advertiser lifecycle alongside the CRM lead. You will optimize onboarding, engagement, retention, outbound campaigns, and the logic connecting data platforms, Salesforce, and HubSpot. This is a hands-on individual contributor role focused on measurable revenue impact. The work spans email, SMS, LinkedIn, direct mail, and event-driven outreach. You will build systems rather than maintain existing programs.Key Responsibilities:
Move new advertisers through setup and into live campaignsImprove campaign performance after initial advertiser activationDevelop retention and win-back programs for paused advertisersTarget outbound outreach using criteria and intent signalsBuild segmentation, triggers, branching, and suppression logicRequirements:
Two to four years in a technical roleExperience preferably in growth and CRM marketingDemonstrated campaign results with measurable business impactHands-on ability with HubSpot, Salesforce, SQL, or PostHogComfort using AI tools such as Claude or CursorApply CRM analytics, lifecycle marketing, and technical execution to grow advertiser activation and performance at AppLovin.
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