National Marketing Campaign Specialist

Execute national marketing campaigns for Westburne in Mississauga, using digital channels, stakeholder coordination, and disciplined campaign delivery across Canada.As a National Marketing Specialist, you will support B2B marketing execution across Westburne’s network. Your work includes supplier programs, product launches, seasonal initiatives, content, SEO, CRM, and campaign reporting. You will translate strategic direction into actionable tasks while coordinating internal teams, agencies, vendors, and partners. The role also supports performance optimization through data signals, audience insights, and trends.Key Responsibilities:
Execute Westburne inbound marketing campaigns across multiple channelsSupport supplier programs, launches, and seasonal go-to-market initiativesCreate SEO-friendly content and maintain campaign documentationCoordinate agencies, vendors, sales, branches, and marketing partnersOptimize campaigns using performance trends and audience insightsRequirements:
Strong execution capability across digital marketing channelsKnowledge of B2B marketing and distribution dynamicsUnderstanding of conversions, CVR, CTR, ROAS, and funnel stagesExperience with CRM, segmentation, automation, and reportingWorking knowledge of SEO, content creation, and web optimizationBring structured campaign execution, digital marketing knowledge, and cross-functional coordination to Westburne’s national marketing team.
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