Senior Lead Generation Marketing Manager

Own lead volume, quality, and return on marketing spend for Buyerlink in Victoria, BC. Use campaign data to guide profitable growth from an in-person office.This Senior Digital Marketing Manager leads strategy for high-quality lead generation across paid acquisition channels. You will plan campaigns, set priorities, guide execution, and identify trends affecting performance. The work requires media buying, reporting, testing, partner relationships, and clear recommendations across the marketing funnel.Key Responsibilities:
Lead the team’s digital marketing strategy and prioritiesLaunch campaigns across search, social, native, and displayMonitor conversion rate, lead quality, volume, and cost efficiencyIdentify performance trends and resolve campaign issuesShare reporting, risks, insights, and next stepsRequirements:
Five or more years of lead generation experienceBackground in media buying and performance marketingAbility to turn campaign data into clear actionsExperience with digital ads, analytics, CRM, or call tracking platformsOrganization, communication, and collaboration skillsShape Buyerlink’s Victoria lead generation growth through digital strategy, performance analysis, paid media, and campaign optimization.
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