lululemon Global Brand Insights Senior Analyst

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Global Brand Insights team is a trusted partner in the development of long and short-range brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights.

Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon's current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.

core responsibilities

The Global Brand Insights Senior Analyst will be responsible for leading critical Global Brand Marketing Measurement programs, including Global Brand Lift Studies, Quantitative and Qualitative Creative Testing, Social Sentiment Tracking, and other ad-hoc and syndicated campaign development and brand measurement initiatives. The Senior Analyst will also support on various other brand insights initiatives. The Global Brand Insights Senior Analyst is crucial in supporting the powerful delivery of insights to inform and evaluate lululemon's marketing strategies and initiatives.

• Lead the end-to-end delivery of campaign and creative research, and brand lift measurement, including internal discovery and intake, screener/questionnaire/ discussion guide design, data analysis, and reporting.
• Partner with Global and Regional Marketing, Media, Analytics, and Insights teams (e.g., social analytics, digital analytics, CRM, MMM, and customer insights) to deliver a holistic assessment of marketing performance, identifying short- and long-term opportunities to optimize brand and business outcomes.
• Lead the execution of social sentiment measurement, synthesizing insights and trends into strategic recommendations that drive brand strategy and decision-making.
• Create inspiring reports with compelling visualizations, a clear narrative, and meaningful and actionable insights, implications and recommendations for lululemon's Brand, Creative and Media teams.
• Leverage existing data to support in the development of campaign KPIs and targets.
• Lead the development and refinement of internal templates and processes to expedite creative testing and campaign evaluation reporting.
• Beyond campaign evaluation, provide quantitative and qualitative support to Global Brand Insights team's mixed method research studies.
• Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.
• Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer.
• Stay up to date on latest creative testing and marketing measurement methodologies.
• Work cross-functionally with internal teams to ensure insights are well-rounded and brought to life in a way that both validates and inspires.

qualifications

• 4-6 years of relevant market research and analytics experience.
• Extensive experience designing, executing, and analyzing complex quantitative and qualitative market research studies.
• Proven project management expertise, with a proven ability to lead and coordinate complex, multi-faceted projects from inception to completion.
• In-depth understanding of the mechanics of media measurement and research, and familiarity with media strategies. Experience with MMMs considered an asset.
• Strong track record of developing and maintaining strong working relationships with external market research vendors to execute research studies locally and internationally.
• Proficient in leveraging custom quantitative survey tools (e.g., Alida, Alchemer, Qualtrics) to design research (questionnaire development, scripting, link testing), analyze data, and generate insights and reports.
• Strong quantitative reasoning and analytical skills.
• Strong storyteller with the ability to transform data into clear and compelling information through effective analytical, visualization, and report writing capabilities. Capable of communicating complex insights and data across different audiences and varying levels of the organization.
• You're naturally curious and love problem solving - you enjoy getting to the core of an issue through investigation and analysis, and you can take data to insights and ultimately to action.
• Proven ability collaborating with others - teamwork makes the dream work. Experience working efficiently with stakeholders and team members across time zones and countries.
• Strong interest in market research, advertising, media and cultural trends, with a keen eye on how these elements shape consumer behavior and brand strategy.
• You're proactive, with a keen attention to detail.
• Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from  $87,700- $115,000 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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