Director North America Product Marketing

Lead Sage’s North American HCM and Payroll strategy from Toronto, using positioning, competitive intelligence, and AI capabilities to drive growth.As an experienced Product Marketing Leader, you will shape portfolio strategy across HCM, Payroll, Workforce Management, and AI-enabled products. You will influence segmentation, messaging, pricing and packaging recommendations, and go-to-market priorities. The position partners with Product, Sales, Marketing, and senior business leaders to convert insights into commercial results.Key Responsibilities:
Lead North American product marketing strategy across Sage’s portfolioDevelop differentiated positioning and messaging for customersGuide launches from opportunity assessment through ongoing growthEquip teams with competitive insights and commercial strategiesCoach and develop Senior Product MarketersRequirements:
10+ years of B2B SaaS product marketing experienceOwnership of product marketing strategy across a portfolioExperience leading, coaching, and developing teamsExpertise in segmentation, messaging, positioning, and go-to-market strategyAbility to influence senior leaders across complex organizationsShape Sage’s competitive position through strategic product marketing, team leadership, commercial judgment, and North American market insight.
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