Seo And Geo Program Leader

Manulife John Hancock

Shape SEO and GEO strategy for Manulife across North America using analytics, content governance, and cross-functional leadership. This hybrid role supports global programs.This Search Engine Optimization Manager leads day-to-day SEO and GEO operations while developing team capability. You will manage content strategy, technical backlogs, reporting, and implementation workflows. The position partners with Marketing, Publishing, Content SEO, Social, SEO Product, IT, and Product teams to accelerate delivery and measurable organic performance.Key Responsibilities:
Manage daily SEO and GEO operationsCoach and develop the SEO teamManage content strategy and quality assurance processesMaintain SEO improvement backlogs and CMS feature requestsMonitor recommendation impact and deliver executive presentationsRequirements:
Eight-plus years in enterprise SEO within stated industriesProven success driving organic business resultsStrong content SEO, GEO localization, and governance knowledgeExperience with AEM or another enterprise CMSAgile and JIRA experience with strong communication skillsUse content SEO, GEO operations, team leadership, and reporting expertise to advance Manulife’s organic programs.
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