Director of Marketing

About Puppy Sphere:

Welcome to Puppy Sphere, we are a high-growth startup redefining the wellness category through puppy therapy! We’re on a mission to bring people together in welcoming spaces where the gentle power of puppies helps them slow down, boost their mood, and return again and again.

As North America’s original puppy yoga company, we’ve built a community of over 400,000 people, making puppy therapy part of their everyday wellbeing ritual. We’ve partnered with global brands including the NBA, TikTok, and Google to bring the gentle power of puppies to even more workplaces, events, and communities!

If you’re excited by growth, impact and care deeply about people, animals, and raising the bar in everything you do - we’d love to hear from you!

Job Description:

Puppy Sphere is scaling fast, and we're looking for a commercially-minded marketing leader to turn brand awareness into measurable revenue and scalable growth. You'll own the systems, channels and strategies that drive people from discovery to repeat visits and get them telling everyone they know about us.

This is a player-coach role. You'll lead the Marketing team, manage agencies and partners, and build the strategy, systems and playbooks that help us scale across more markets. But you'll also stay close to the work. You'll dig into performance, push the creative, challenge what isn't working, and move quickly when you see an opportunity.

We want someone commercially sharp, data-driven, creatively bold, and comfortable taking swings. Someone who knows how to protect what makes Puppy Sphere special while making the brand bigger, louder and harder to miss. We're ambitious, we're moving fast, and we're not interested in safe, forgettable marketing. 

If you know how to build a brand people obsess over and turn that attention into real growth, we want to meet you.

Compensation

Target Total Cash Compensation: $132K–$174K CAD

• Base Salary: $110K–$145K CAD
• Annual Bonus: Up to 20% performance bonus

Equity: Equity participation available for the right candidate

Job Responsibilities: 

Own the Marketing Strategy

• Own Puppy Sphere's marketing strategy across growth, lifecycle, brand, content and community.
• Translate company revenue and growth targets into clear marketing priorities, budgets and measurable KPIs.
• Own marketing analytics and reporting, with a clear dashboard, tracking performance across key channels and KPIs.
• Build a deep understanding of our customer and what drives acquisition, conversion, retention and advocacy.
• Balance long-term brand building with the short-term commercial needs of a fast-growing business.
• Partner closely with the CEO and Leadership Team on company growth, expansion and commercial priorities.

Drive Growth & Conversion

• Own the strategy for driving profitable customer acquisition and ticket sales across our markets.
• Lead paid media, SEO and other acquisition channels, setting channel strategy, guiding testing and optimization, and working closely with channel owners to drive CAC, ROAS, conversion and LTV.
• Oversee e-commerce performance across the digital customer journey, including landing pages, offers, booking flows, mobile experience and checkout conversion.
• Continuously improve the customer journey across landing pages, studio pages, booking flows, offers, mobile and checkout.
• Build repeatable marketing playbooks for launching and growing new locations.
• Partner closely with Operations to align marketing activity and spend with ticket inventory, seasonality and market performance.
• Identify and test new growth channels, audiences, offers and creative opportunities.

Grow Retention & Loyalty

• Own the strategy for increasing repeat visits, frequency and customer lifetime value.
• Lead lifecycle marketing across email, SMS, loyalty, memberships, referrals and reactivation.
• Use customer behaviour and segmentation to create more relevant and personalized communication.
• Partner with Customer Experience to turn customer feedback and insights into improvements across the customer journey.
• Build programs that give customers more reasons to return and stay connected to Puppy Sphere.

Build the Brand & Community

• Protect and evolve the Puppy Sphere brand as we scale across markets.
• Lead our content, social, creator, influencer, PR and community strategy.
• Develop campaigns and moments people genuinely want to participate in, share and talk about.
• Build awareness in each market through local creators, partnerships, community groups and activations.
• Ensure the Puppy Sphere brand feels consistent across digital channels, studios, customer communications and new markets.

Lead the Team & Scale the Function

• Lead, coach and develop the Marketing team while remaining close to execution.
• Create clear ownership, expectations and accountability across the function, while keeping multiple projects and workstreams organized and moving forward.
• Manage external agencies and partners, setting clear expectations and holding them accountable for performance and results.
• Determine what capabilities should live internally versus with agencies, freelancers or specialist partners as Puppy Sphere scales.
• Build systems, reporting and processes that allow Marketing to support significantly more locations without growing headcount at the same rate.
• Recruit and develop exceptional marketing talent as the function grows.
• Build strong ways of working across Marketing, Operations, Sales, Customer Experience, Tech and Expansion.

What We're Looking For

• 8+ years of progressive marketing experience, including experience leading and developing a marketing team.
• Proven experience leading marketing for a consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality or experience-led business.
• Strong commercial understanding of the full customer funnel, including acquisition, conversion, retention and lifetime value.
• Strong e-commerce experience, including digital conversion, landing pages, offers, checkout flows and the path from acquisition through purchase.
• Broad experience across performance marketing, lifecycle/CRM, brand, content, social and organic growth.
• Experience launching or growing multiple markets, locations or regions.
• Strong understanding of digital customer journeys and conversion optimization.
• Experience managing meaningful marketing budgets and making investment decisions based on performance.
• Significant experience managing external agencies and holding partners accountable for results.
• Proven people leadership experience, with a strong track record of coaching and developing high-performing teams.
• Strong analytical and commercial instincts, with confidence working directly with CAC, ROAS, conversion, retention and LTV data.
• Strong brand and creative instincts, with an understanding of how brand and performance work together.
• Highly organized and execution-oriented, with strong project management skills and the ability to turn strategy into priorities, manage multiple workstreams and keep the team focused and accountable.
• Comfortable moving between strategy and execution. You can build the plan and still get into the work when something isn't performing.
• Comfortable operating in a fast-paced, high-growth environment where there is significant opportunity to build and improve.

Our Puppy Sphere Values

• We create happiness.
• We care.
• We adapt.
• We show up.
• We raise the bar.

Perks

Join a fast-growing startup with significant upward mobility.
Remote work flexibility around the world.
⏱️ Flexible working hours between 8am–7pm.
☀️ 15 paid vacation days per year.
❤️‍ 3 paid wellbeing days per year.
️ Annual Team Retreat.
Experience the happiness of working around puppies.
Unlimited complimentary Puppy Sphere classes for you, family and friends.
️ Attend networking and unique invite-only events in your city and beyond.
✨ Work with major global companies, brands and high-profile clients.

We're so grateful for your interest in joining Puppy Sphere. Due to the volume of applications we receive, we may not be able to personally reach out to everyone, but please know we genuinely appreciate the time you've taken to apply.