Sales Development Representative

GoMaterials is one of Canada's fastest-growing companies, recognized by  Deloitte , the  Globe & Mail, and the  Lazaridis Scaleup Program . We’re revolutionizing how landscape contractors source plant and hardscape materials through a B2B marketplace that simplifies procurement in a traditionally outdated industry.

Since our inception, we have helped landscapers save time, money, and stress and plant over 1.5 million plants and trees. Led by a young and eager group of entrepreneurs, GoMaterials is aggressively expanding across North America. We are therefore looking for amazing people to add to our team!

About the role:

We're looking for a driven Sales Development Representative to join our Sales team. If you enjoy working in a fast-paced, ever-changing and exciting startup environment, then this is the job for you! You’ll be responsible for leading growth within your sales region by qualifying, managing and generating opportunities. You’ll work closely with the Account Management team and play a pivotal role in growing our business from day 1, and have the opportunity to grow with us as our company expands!

What You'll Do:

• Build and manage a pipeline of new business opportunities in your region, keeping activity up to date in HubSpot

• Engage potential customers through phone and email outreach, with a goal of ~100 outbound calls per day and an average talk time of 2 minutes 15 seconds

• Understand customer challenges and clearly communicate how our solution can help

• Develop relationships with key stakeholders and decision-makers

• Qualify prospects and contribute to generating ~2 Sales Qualified Leads (SQLs) and 1 new Opportunity per day

  • SQL: A qualified prospect ready to engage with Sales (confirmed need, budget, and decision-maker)

  • Opportunity: A Sales-accepted deal that has been added to the pipeline

• Partner with the sales team to refine outreach strategies and help achieve team revenue targets

What You'll Need:

• 0–2 years of experience in outbound sales or customer service

• Excellent written and verbal communication skills

• Outstanding customer service skills

• Written and spoken proficiency in English (French or Spanish a plus)

• Positive attitude, perseverance, and drive to meet objectives

• Outgoing, adaptable, and inquisitive personality

• Strong hustle and self-starter mindset, able to drive results independently and with a team

Preferred Qualifications:

• Experience using CRM tools (e.g., HubSpot, Salesforce) for lead tracking and pipeline management.

• Familiarity with the landscaping, horticulture, or B2B procurement industry.

• Experience attending trade shows or industry events in a sales or business development capacity.

• Demonstrated ability to hit or exceed outbound call or email targets in a sales role.