Marketing Specialist (LCC)

Job Responsibility:

We are currently seeking a Marketing Specialist to join our team.

Reporting to Senior Manager, Regional Brand Engagement, the Marketing Specialist is responsible for the development and delivery of marketing campaigns that supports the growth of First West Credit Union. They contribute to our marketing goals by developing a range of deliverables across multiple formats and channels, including, email (CRM), website, social media content, and paid advertising. This role works as part of a cross-functional team of marketers that support our regional and enterprise brand marketing activities.

Here's what would be included as a part of your typical day

• Content Creation: The Marketing Specialist develops content that educates, informs, and inspires current and prospective members, positioning First West Credit Union as a financial partner. This includes creating materials for email campaigns, website pages, social media, and advertising. They collaborate with the marketing team to ensure all content is accurate, engaging, and aligns with First West's brand voice and objectives. Consistency in tone and style across formats is maintained, with thorough editing and proofreading to ensure clarity and coherence, while supporting integrated marketing campaigns and initiatives.

• Campaign and Activation Delivery: The Marketing Specialist reviews the campaign brief provided by strategy and key business stakeholders to understand the business objectives, target segments, and key performance outcomes. They collaborate to assemble content, design, activations and digital and traditional media tactics into an effective campaign that satisfies the campaign objectives. Additionally, they monitor and analyze the performance of campaigns and events, suggesting improvements to enhance effectiveness and engagement.

• Project Management: In this highly collaborative role, the Marketing Specialist leads projects and processes while involving all key stakeholders to establish consensus. They provide expertise in business case development and presentation efforts, supporting all stages of the project life cycle. This includes communicating changes, enhancements, and modifications to business stakeholders, managing risks, and setting clear expectations for the project team. They also draft and document PGPPs, ensuring the accuracy of the team's references and guidelines.

Required Skills, Experience & Qualifications

• Post-secondary diploma in marketing, Communications, Journalism, or a related field.
• Undergraduate courses / degree in Business, Marketing or Communications or an equivalent combination of education and experience preferred
• Minimum of 3 years of experience as a marketer in a large enterprise, preferably in the financial services industry.
• Proficiency in creating content (short and long-form) for various formats, including email, web, social media, and advertising.
• Proven ability to thrive in a fast-paced environment that often requires multi-tasking and flexibility managing a diverse portfolio of projects and tasks
• A natural ability to build positive, productive relationships with team members and management, and a natural curiosity and positive, solution-focused, problem-solving attitude that can take feedback well and respond to stakeholders' needs
• Broad knowledge of each of the cross-functional components of a successful marketing organization including content development, digital media, graphic design and campaign activation
• Demonstrated ability to apply critical thinking, problem solve and work effectively with little instruction to provide value to colleagues and management
• Creativity: Demonstrated ability to generate innovative content ideas and solutions.
• Communication: Excellent written and verbal communication skills with a keen eye for detail.
• Collaboration: Strong interpersonal skills and the ability to work effectively within a team environment.
• Time Management: Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Adaptability: Flexibility to adjust content strategies based on feedback and changing market dynamics.
• Analytical Thinking: Capability to assess content performance metrics and derive actionable insights for continuous improvement.
• Strong understanding of marketing fundamentals and best practices
• Experience with content management systems (CMS) and customer relationship management (CRM) tools.
• Intermediate skills in using Adobe Creative Cloud, including Animate, Photoshop, and InDesign
• Familiarity with SEO principles and techniques to optimize content for search engines.
• Exceptional editing and proofreading abilities.
• Knowledge of industry regulations and compliance requirements is a plus.
• Proficiency with Microsoft Office Suite and content creation tools.
• Experience in digital analytics and custom reporting tools (GA4 / Hotjar / SEM / Moz)
• Experience in event planning and management an asset
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

What's in it for you:

First, we strive to make our team members feel genuinely rewarded. You'll have:

• Mental health coverage and resources
• Customizable health benefits, as well as topped-up parental leave
• Performance-based compensation, employee banking advantages and group RRSP matching
• Vacation time and flexible work arrangements to support your lifestyle

We are committed to providing a fair, equitable, and competitive rewards package that reflects the value an individual brings to our organization. The compensation mentioned in this job posting should serve as a guide. The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual's skills and experience, and may correlate with performance in the role.

We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we're powered by giving back—in big ways and through small gestures. That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.

By joining our team, you'll be able to elevate your potential. Wherever your own purpose leads, we're here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.

Take the next step in your career as part of our team. Apply for this opportunity!

Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.

Diversity, Equity, Inclusion & Belonging

At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.

We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.

If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it's preparing materials in an alternate format, booking an accessible meeting room or other arrangement.

Your individuality is welcome here.

About Us

We're a financial cooperative that does things differently. We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union.

Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.