Senior Manager, North American Marketing Strategic Initiatives
$115.6k - $163.2k per yearTD Bank Group
Position Details
Work Location: Toronto, Ontario, CanadaHours: 37.5Line of Business: Business Management, Strategy & SupportPay Details: $115,600 - $163,200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description
North American Marketing Strategy & Operations enables Marketing to deliver stronger business and customer outcomes with clarity, discipline and speed. The team integrates strategic planning, performance management, operational governance, colleague enablement and cross-functional execution to advance Marketing priorities across Canada and the United States.Job Profile Summary
The Senior Manager, North American Marketing Strategic Initiatives will lead complex, high-priority initiatives that advance Marketing’s strategy and operating agenda across Canada and the United States. Reporting to the Vice President, North American Marketing Strategy & Operations, Credit Cards, Loyalty and Personal Lending, this role will serve as a trusted strategic partner to senior leaders—connecting priorities across markets and translating executive direction into clear decisions, actionable plans and measurable outcomes. The successful candidate will bring strategic insight, sound business judgment and exceptional execution discipline. They will be skilled at framing ambiguous issues, synthesizing complex information, influencing cross-functional partners and sustaining momentum across multiple initiatives. Equally comfortable shaping enterprise-level strategy and driving detailed delivery, they will consistently produce work at an executive standard.Key Accountabilities
Lead the definition, planning and delivery of high-priority initiatives supporting the Global CMO and Marketing leadership, with accountability for scope, outcomes, milestones, dependencies, risks and executive decision points. Translate strategic direction into practical roadmaps, workback plans, governance routines and measurable deliverables. Integrate Canadian and U.S. perspectives to develop cohesive North American recommendations while accounting for market, regulatory and operating‑model differences. Anticipate emerging issues, opportunities and interdependencies;
develop options and recommendations that enable timely, well-informed decisions. Manage multiple complex initiatives concurrently, adapting plans as priorities evolve while maintaining quality, pace and accountability. Serve as a trusted strategic partner on high‑impact, sensitive and time‑critical priorities. Develop clear, concise and executive‑ready presentations, briefing notes, recommendations, communications and meeting materials. Synthesize data, financial information, stakeholder perspectives and external context into compelling narratives, clear points of view and recommended paths forward. Establish disciplined operating rhythms for priority work, including agendas, decision logs, action tracking, escalation and follow‑through. Coordinate enterprise and North American initiatives requiring consistent framing, integrated planning and disciplined implementation across multiple teams. Maintain an enterprise‑wide view of related initiatives, proactively connecting work to reduce duplication, strengthen sequencing and improve outcomes. Take ownership of a portfolio of complex strategic initiatives with significant functional, North American or enterprise impact.Leadership Profile
Operate with a high degree of autonomy in an environment where priorities, scope and solutions may not be fully defined. Provide strategic advice and decision support to executive audiences, drawing on strong business judgment and deep organizational awareness. Integrate cross‑functional processes and perspectives, balancing near‑term delivery with medium‑ and longer‑term objectives. Influence leaders and partners across multiple levels and functions, often without formal authority. Maintain a longer‑range perspective while demonstrating the attention to detail required for high‑quality execution.Live the TD Way Experience & Education
Undergraduate degree, relevant professional designation or equivalent experience required;
graduate degree is an asset. 10+ years of relevant experience in strategy, business management, marketing, transformation, consulting, executive enablement or a related field. Demonstrated success leading complex, cross‑functional initiatives from strategy through implementation. Strong understanding of Marketing strategy, planning and operating models;
financial‑services experience is an asset. Exceptional written and verbal communication skills, with the ability to craft executive‑ready narratives and facilitate senior‑level discussions. Strong analytic and problem‑solving capabilities, including the ability to structure ambiguous issues, assess trade‑offs and develop practical recommendations. Proven ability to build trusted relationships, influence without authority and align stakeholders with competing priorities. Strong project and portfolio management discipline, with the ability to prioritize multiple high‑profile deliverables in a fast‑paced environment. Exceptional judgment, discretion, resilience and attention to detail.Who We Are
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.Our Total Rewards Package
Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.Additional Information
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.Language Requirement (Quebec only)
Sans Objet US Labor & Employment Posters | California Privacy | Accessibility | FAQOur Values
At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.Our Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long‑standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi‑year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific
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Work Location: Toronto, Ontario, CanadaHours: 37.5Line of Business: Business Management, Strategy & SupportPay Details: $115,600 - $163,200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description
North American Marketing Strategy & Operations enables Marketing to deliver stronger business and customer outcomes with clarity, discipline and speed. The team integrates strategic planning, performance management, operational governance, colleague enablement and cross-functional execution to advance Marketing priorities across Canada and the United States.Job Profile Summary
The Senior Manager, North American Marketing Strategic Initiatives will lead complex, high-priority initiatives that advance Marketing’s strategy and operating agenda across Canada and the United States. Reporting to the Vice President, North American Marketing Strategy & Operations, Credit Cards, Loyalty and Personal Lending, this role will serve as a trusted strategic partner to senior leaders—connecting priorities across markets and translating executive direction into clear decisions, actionable plans and measurable outcomes. The successful candidate will bring strategic insight, sound business judgment and exceptional execution discipline. They will be skilled at framing ambiguous issues, synthesizing complex information, influencing cross-functional partners and sustaining momentum across multiple initiatives. Equally comfortable shaping enterprise-level strategy and driving detailed delivery, they will consistently produce work at an executive standard.Key Accountabilities
Lead the definition, planning and delivery of high-priority initiatives supporting the Global CMO and Marketing leadership, with accountability for scope, outcomes, milestones, dependencies, risks and executive decision points. Translate strategic direction into practical roadmaps, workback plans, governance routines and measurable deliverables. Integrate Canadian and U.S. perspectives to develop cohesive North American recommendations while accounting for market, regulatory and operating‑model differences. Anticipate emerging issues, opportunities and interdependencies;
develop options and recommendations that enable timely, well-informed decisions. Manage multiple complex initiatives concurrently, adapting plans as priorities evolve while maintaining quality, pace and accountability. Serve as a trusted strategic partner on high‑impact, sensitive and time‑critical priorities. Develop clear, concise and executive‑ready presentations, briefing notes, recommendations, communications and meeting materials. Synthesize data, financial information, stakeholder perspectives and external context into compelling narratives, clear points of view and recommended paths forward. Establish disciplined operating rhythms for priority work, including agendas, decision logs, action tracking, escalation and follow‑through. Coordinate enterprise and North American initiatives requiring consistent framing, integrated planning and disciplined implementation across multiple teams. Maintain an enterprise‑wide view of related initiatives, proactively connecting work to reduce duplication, strengthen sequencing and improve outcomes. Take ownership of a portfolio of complex strategic initiatives with significant functional, North American or enterprise impact.Leadership Profile
Operate with a high degree of autonomy in an environment where priorities, scope and solutions may not be fully defined. Provide strategic advice and decision support to executive audiences, drawing on strong business judgment and deep organizational awareness. Integrate cross‑functional processes and perspectives, balancing near‑term delivery with medium‑ and longer‑term objectives. Influence leaders and partners across multiple levels and functions, often without formal authority. Maintain a longer‑range perspective while demonstrating the attention to detail required for high‑quality execution.Live the TD Way Experience & Education
Undergraduate degree, relevant professional designation or equivalent experience required;
graduate degree is an asset. 10+ years of relevant experience in strategy, business management, marketing, transformation, consulting, executive enablement or a related field. Demonstrated success leading complex, cross‑functional initiatives from strategy through implementation. Strong understanding of Marketing strategy, planning and operating models;
financial‑services experience is an asset. Exceptional written and verbal communication skills, with the ability to craft executive‑ready narratives and facilitate senior‑level discussions. Strong analytic and problem‑solving capabilities, including the ability to structure ambiguous issues, assess trade‑offs and develop practical recommendations. Proven ability to build trusted relationships, influence without authority and align stakeholders with competing priorities. Strong project and portfolio management discipline, with the ability to prioritize multiple high‑profile deliverables in a fast‑paced environment. Exceptional judgment, discretion, resilience and attention to detail.Who We Are
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.Our Total Rewards Package
Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.Additional Information
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.Language Requirement (Quebec only)
Sans Objet US Labor & Employment Posters | California Privacy | Accessibility | FAQOur Values
At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.Our Commitment to Diversity, Equity, and Inclusion
At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.Helping to Make an Impact in Communities – TD Ready Commitment
TD has a long‑standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi‑year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific
#J-18808-Ljbffr
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