Associate Brand Manager

A proudly Canadian company, Yoplait Liberté has been producing yogurts made with fresh, high-quality milk from local farms for over 50 years. Among our iconic brands: Liberté, born in Montréal in 1936, and Yoplait, which arrived in Canada in 1971.
What we offer
Exciting projects within a growing company undergoing transformation
Flexibility through a hybrid work environment that is people-focused and supportive
Recognition of relevant years of experience for vacation entitlement calculations
Comprehensive group insurance fully paid by the employer, along with an Employee Assistance Program (EAP)
A retirement savings program (RRSP and DPSP) with employer contributions because we invest in your future
Access to telemedicine services
Enhanced parental leave benefits
Meaningful opportunities for continuous learning and professional development
Modern offices conveniently accessible by public transit, with a welcoming atmosphere (breakfast options, collaborative spaces, café, and restaurant in the same building)
The pride of contributing to iconic brands that have been part of Canadian households for decades
An award-winning culture: Yoplait Liberté Canada was recognized as a 2026 Canadian Grocer Impact Awards winner in the Employee Support category
A true entrepreneurial environment where initiative, bold ideas, and creativity are valued
This position is based in our downtown Montreal office.
Your role
The
Associate Brand Manager
plays a key role in supporting the development and management of strategic brands within the company's portfolio. Working closely with the Brand Manager and the Commercial Team, you will contribute to building the growth plan for the
Liberté
brand, support the implementation of innovative marketing strategies, help lead product launch initiatives, and analyze brand performance in a fast-paced environment.
What you will accomplish daily
Brand Strategy Support
Partner with the Brand Manager to develop marketing strategies that drive brand growth and awareness
Analyze market trends and consumer behavior to identify growth opportunities
Collaborate with commercial teams to support opportunity acquisition, engagement, and progression to accelerate business growth
Marketing Project Management
Plan and manage new product launches and product renovation initiatives, ensuring successful market execution
Performance Analysis & Monitoring
Analyze brand performance using sales data, market research, and analytical tools (e.G., Nielsen)
Conduct competitive intelligence to identify market opportunities and anticipate industry trends
Day-to-Day Operational Management
Collaborate with cross-functional teams including Sales, R&D, Operations, Finance, and Procurement to ensure project quality and alignment
Assist in the development of promotional materials such as brochures, product sheets, coupons, and more
Support the Brand Manager with marketing-related administrative activities, including budget and vendor management
What you need to join our team
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Minimum of 2 years of experience in a similar marketing role, ideally within the food manufacturing or FMCG (Fast-Moving Consumer Goods) industry
Strong analytical skills with the ability to interpret both quantitative and qualitative data
Proficiency in Excel, PowerPoint, and ERP/CRM systems;
SAP experience is considered an asset
Knowledge of the Canadian market, including consumer behavior and labeling regulations
Excellent written and verbal communication skills in both French and English
Want to be part of a company that has both flavour… and purpose?
General Skills
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