Sales Development Representative

Role Overview

• Location: Toronto, Ontario. Remote, with in-person team days and events.
• Employment Type: Full-time, permanent
• Openings: 2
• Target Start Date: January 2027

About elia

elia is the all-in-one workplace operations platform for large organizations. Desk and room booking, visitor management, occupancy sensors, smart lockers, digital signage, asset management: we bring it all together in a single platform. Large organizations trust us in Canada, the United States, and around the world. We are a fast-growing team of about 40 people, and we plan to reach about 120 over the next three years. Everyone has a direct impact on the product and on how we build the company, and AI is part of how we work.

The Role

Ask anyone who runs an office for a large company what their week looks like: meeting rooms double-booked, desks empty on Friday and fought over on Wednesday, visitors waiting at reception because nobody knew they were coming, and five different tools that don't talk to each other.

elia fixes that with one platform for the teams who run the workplace: Facilities, IT, and HR. We work with large organizations across Canada, and we are building our sales team in Toronto.

As an SDR, you open the door. You call people in Ontario's largest organizations, start real conversations about how their workplace runs, and book the discovery calls our Account Executive turns into deals. This is a high-volume phone role: you spend your days calling people you have never met.

What You Will Do

• Make a high volume of cold calls every day to a defined list of large Ontario organizations (500+ employees).
• Use the phone as your main channel, supported by email and LinkedIn.
• Research each account before you reach out, so every call has a real reason behind it.
• Book discovery calls with the right people in Facilities, Workplace, Real Estate, IT, and HR.
• Write a clear handoff note for every call: who is attending, what problem they likely have, and why now.
• Make sure prospects show up, and rebook when they don't.
• Work closely with your Account Executive on which accounts to go after each month.
• Keep HubSpot accurate ("If it isn't in the CRM, it didn't happen").

What You Bring

• Ideally some experience calling prospects or customers cold: an outbound or SDR role, telemarketing, recruiting, or inside sales (any industry works; you do not need to know ours).
• Recent graduates with real motivation for a sales career are welcome (experience gives you an edge, drive gets you in the door).
• Comfort on the phone all day: you call people and don't hide behind email.
• Resilience: most calls get no answer, and you keep going anyway.
• Curiosity about how businesses work, and the discipline to research before you reach out.
• Clear spoken and written English.
• A quiet home workspace where you can make calls all day.
• French is an asset.

Comfortable with Technologies

• You should be comfortable with technologies and already be leveraging AI tools in your day-to-day work.
• We are looking for someone who is tech-savvy, understands platforms well, and is curious to try out different tools.

Where This Role Leads

This is the first step on a published sales career ladder, not a dead end. The path is defined by a formula, not by opinion: SDRs move through five levels with clear targets, then to Sales Associate, where you own and close your own deals, and then to Account Executive. Strong performers are promoted to Sales Associate, often within about a year. You learn the workplace market from the ground up, and that knowledge is what moves you up.

What We Offer

• Uncapped commission, based on the discovery calls you generate that our team then completes.
• A clear, published career ladder from SDR to Sales Associate to Account Executive.
• A home office we equip for you (as there is no Toronto office for now; a shared workspace may come later).
• A flexible schedule.
• Free access to Tonic Gym, or $100 toward sports.
• Our famous G-PHEST team events.
• Comprehensive group insurance.