Senior Product Marketing Manager

Our partner is looking for a Senior Product Marketing Manager based in Canada.
This is a strategic leadership opportunity for an experienced product marketing professional to shape the growth strategy and market positioning of innovative software solutions in the water technology sector. You will operate at the intersection of Product, Sales, Marketing, Services, and Customer Success, translating customer and market insights into compelling value propositions and successful go-to-market strategies. From launching new products and capabilities to strengthening commercial effectiveness, your work will directly influence market adoption, pipeline growth, and revenue performance. You will develop a deep understanding of customer needs, competitive dynamics, and industry trends to ensure solutions stand out in a complex B2B environment. The role also involves bringing cross-functional teams together around shared priorities and measurable objectives. You will have the opportunity to mentor marketing colleagues, improve product marketing practices, and contribute to solutions that help protect and manage valuable global water resources.
Accountabilities
Lead end-to-end go-to-market strategies for new products, features, solutions, and market initiatives, from planning and stakeholder alignment through launch and post-launch optimization.
Conduct customer, buyer, industry, and competitor research using interviews, win/loss analysis, surveys, product usage data, and feedback from Sales and Customer Success.
Develop and refine differentiated product positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities.
Equip commercial teams with effective sales enablement resources, including sales plays, pitch narratives, competitive battlecards, objection-handling materials, and customer stories.
Collaborate with Campaign and Content teams to translate market strategies into integrated marketing programs that drive awareness, engagement, pipeline, and revenue.
Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around clear priorities, repeatable go-to-market frameworks, measurable objectives, and coordinated execution.
Transform customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives.
Mentor other marketing professionals and contribute to the development of product marketing capabilities, standards, and best practices.
Requirements
Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
Bachelor's degree in Business, Engineering, Science, or another relevant technical discipline.
Demonstrated experience developing market segmentation, product positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
Proven track record of leading measurable product or solution launches and partnering with enterprise Sales teams throughout complex buying processes.
Strong analytical capabilities, with experience interpreting customer, market, competitive, pipeline, revenue, or product data and translating findings into strategic recommendations.
Ability to communicate insights and recommendations effectively to senior leaders and executive stakeholders.
Strong leadership, communication, and conflict-resolution skills, with the ability to navigate challenging situations and build alignment across diverse, cross-functional teams.
Collaborative mindset and the ability to influence stakeholders, manage competing priorities, and drive coordinated execution.
Benefits
Annual salary range of CAD $125,000–$150,000.
Eligibility for bonus pay.
Comprehensive benefits package, including medical, dental, and vision insurance for eligible employees.
Paid time off.
Flexible working arrangements, with hybrid or remote options for eligible employees.
Professional onboarding and development opportunities.
Career coaching and opportunities for continued professional growth.
Opportunity to work with a collaborative, mission-driven, global team.
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