Senior Marketing Analytics Manager
Lenovo Inc.
Own Lenovo’s North America marketing analytics with Power BI and executive storytelling. Connect funnel performance to pipeline, revenue, and ROI insights.This senior marketing data analyst role leads performance tracking, scorecards, and recurring business readouts across the customer journey. You will define reporting requirements, analyze campaigns and channels, and develop recommendations for leadership decisions. The work spans brand, digital, events, demand generation, and lead progression.Key Responsibilities:
Own North America marketing performance tracking and executive scorecardsAnalyze campaigns, channels, segments, pipeline, revenue, and ROIConnect funnel metrics from awareness through revenue impactTranslate complex data into executive narratives and recommendationsMonitor attribution, data quality, taxonomy, and reporting consistencyRequirements:
More than eight years of relevant work experienceStrong marketing analytics and performance measurement experienceUnderstanding of full-funnel measurement, attribution, demand, and ROIProficiency with Power BI, DOMO, Tableau, or similar toolsStrong PowerPoint, data-storytelling, analytical, and communication skillsApply your marketing measurement, visualization, and data-storytelling expertise to strengthen Lenovo’s North America performance decisions.
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Own North America marketing performance tracking and executive scorecardsAnalyze campaigns, channels, segments, pipeline, revenue, and ROIConnect funnel metrics from awareness through revenue impactTranslate complex data into executive narratives and recommendationsMonitor attribution, data quality, taxonomy, and reporting consistencyRequirements:
More than eight years of relevant work experienceStrong marketing analytics and performance measurement experienceUnderstanding of full-funnel measurement, attribution, demand, and ROIProficiency with Power BI, DOMO, Tableau, or similar toolsStrong PowerPoint, data-storytelling, analytical, and communication skillsApply your marketing measurement, visualization, and data-storytelling expertise to strengthen Lenovo’s North America performance decisions.
#J-18808-Ljbffr
Vacancy posted 44 minutes ago
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