Performance Video Growth Leader Launch Potato
Socket.dev
Lead the charge in scaling video marketing at Launch Potato, a prominent digital media company. Drive impactful growth on platforms like YouTube while building a video-first culture.
As the Performance Video Growth Leader at Launch Potato, you will oversee the video business with a focus on YouTube and expand into other platforms. This role blends hands-on campaign management and strategic oversight, managing P&L, creative testing, and growth targets. You will adapt strategies for various insurance sectors, ensuring tailored approaches that drive success.
Key Responsibilities:
• Own P&L for YouTube campaigns targeting insurance verticals
• Execute in-platform strategies within Google Ads
• Scale multi-vertical strategies across insurance categories
• Build campaigns that drive leads and inbound calls
• Collaborate on creative strategies using performance insights
Requirements:
• 8+ years in performance marketing
• Manage video portfolios supporting budgets over $20M
• Proven success in lead generation niches
• Strong analytical skills with BI tools
• Experience with creative testing using AI tools
Shape the future of video marketing with your expertise in performance strategy and creative execution at Launch Potato.
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Vacancy posted 1 day ago
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