Director of Marketing Data Strategy at Autodesk
Autodesk
Drive marketing analytics initiatives with Autodesk as the Director of Marketing Data Strategy and Analytics. Lead a global team to transform data into insights that boost business outcomes. In this pivotal role, you will oversee the marketing data strategy, offering insights that shape how Autodesk optimizes its marketing efforts. Your expertise in B2B analytics will guide a team of data strategists and analysts while enhancing decision-making across marketing and sales functions. Collaboration with various departments like Data Engineering and Data Science will be crucial to aligning marketing tactics with business goals. Key Responsibilities:
- Lead marketing data and analytics strategic initiatives
- Develop and mentor a global data analytics team
- Monitor business performance and identify trends
- Establish measurement strategies and KPIs for marketing
- Integrate predictive analytics with marketing investment allocation
- 10+ years of experience in B2B marketing analytics
- 5+ years of people leadership in global environments
- Experience in marketing effectiveness and attribution strategies
- Strong understanding of data governance in marketing
- Proficient in predictive analytics and AI/ML applications
Vacancy posted 23 hours ago
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