Territory Director, Pro Outside Sales - Western Canada

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.

Territory Director, Pro Outside Sales (ICI) - Western Canada

Our expectations

The Territory Director, Pro Outside Sales (ICI) is responsible for leading a team of Outside Sales Representatives (OSRs) across Western Canada, driving profitable growth within the Institutional, Commercial and Industrial (ICI) segment.

This role focuses on developing a high-performing sales team through coaching, accountability and disciplined sales execution. Working closely with Store Managers, District Managers and key business partners, the Territory Director ensures strong customer relationships, pipeline growth and a consistent customer experience across the region.

• Lead, coach and develop a team of OSRs across the Western region.

• Drive territory growth by increasing revenue, margin, customer acquisition and share of wallet within the ICI segment.

• Establish a structured coaching rhythm through regular 1:1s, field ride-alongs and opportunity reviews.

• Ensure strong pipeline management, forecasting accuracy and account portfolio governance.

• Coach OSRs to engage decision-makers, identify opportunities early in the project lifecycle and position RONA as a trusted business partner.

• Build strong partnerships with Store Managers and District Managers to align priorities, identify growth opportunities and deliver a seamless customer experience.

• Collaborate closely with Stores, Pricing, DDC/DOC, Supply Chain, Merchandising and Marketing teams to support sales execution and customer success.

• Support strategic customer relationships, participate in customer and job-site visits, and assist in resolving escalated customer concerns.

• Recruit, onboard and develop talent while fostering a culture of accountability, performance and continuous improvement.

The qualifications we are looking for

• Bachelor's degree in Business, Marketing or a related field, or equivalent experience.

• Minimum 5 years of successful sales leadership experience.

• Strong knowledge of the ICI market, construction industry and commercial sales environment.

• Proven ability to coach and develop high-performing field sales teams.

• Strong business acumen, including financial analysis, profitability and contract negotiations.

• Experience building relationships with customers, stores and cross-functional partners.

• Strong communication, leadership and relationship-building skills.

• Willingness to travel extensively throughout Western Canada.

By joining the RONA family, you’ll enjoy many benefits, such as:

• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)

• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.

• Access to the GreenShield+ telemedicine platform, including virtual consultations with healthcare professionals and pharmacy services

• Career growth opportunities within the company

• An inclusive and safe working environment

• Promotion of work-life balance

• An employer that’s involved in the community

• And much more!

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.