Market Sales Manager

 

Job Description

Market Sales Manager
Location: Field-Based across Connecticut and Western Massachusetts
Salary: $70-80k + 25% bonus + car allowance + excellent benefits package

This is a field-based role requiring strong commercial skills, executional excellence, and the ability to build long-term trade
relationships.

Role & Responsibilities
This is a hands-on, field-execution role focused on commercial delivery and trade marketing activation.
Key responsibilities include:
- Managing the company’s brand portfolio within the assigned market in both on and off premise ((restaurants, liquor stores, bars, etc)
- Planning and implementing sales programs and route-to-market initiatives
- Ensuring effective point-of-sale (POS) and marketing asset deployment
- Driving merchandising, display building, and in-store presence
- Delivering consumer-facing activations, including tastings and demos
- Monitoring field execution monthly – including pricing, POS, menus, and display compliance
- Engaging accounts and building strong trade relationships through regular travel
- Reporting and feedback on in-market performance
- Working closely with distributor

Why is This a Great Opportunity

Our client is a dynamic, family-run wine and spirits company with a distinctive and growing portfolio of premium brands. Known for their entrepreneurial spirit and hands-on approach, they are seeking a Market Sales Manager to drive volume, distribution, and merchandising  performance across a key US territory – covering on-premise and off-premise accounts.

Note: 
This is a sales role travelling to both off and on premise establishments to build brand awareness of Premium Wine and Spirits.  Working closely with the distributor.  Lots of travel. Must have alcoholic beverage knowledge/experience coupled with sales.

Job Requirements:

Key Requirements

We are looking for a driven and proactive Market Sales Manager with a proven track record in the wine and spirits industry. You will be confident managing multiple account types, implementing trade programs, and building strong field relationships to support market growth.

Physical Requirements

- Frequent standing, walking, sitting, and travelling
- Regular verbal communication and in-person account engagement
- Must be able to lift up to 65 pounds

Essential:

- 1–2 years’ experience in the wine and spirits industry
- Strong interpersonal, leadership, and communication skills
- Highly organised, with excellent time management abilities
- Demonstrated ability to work independently and be a true self-starter
- Hands-on approach with the flexibility to manage day-to-day tasks as well as strategic planning
- Proficient in Microsoft Excel, Word, PowerPoint
- Valid driver’s licence and ability to travel 4–5 days per week
- Stable career history