Regional Marketing Manager (Downtown)

Overview

Calgary is our highest-growth market for 2026. We are in multiple signature communities including Quesnay at Currie, Dean's Landing, Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and our first non-market housing project in Midfield Heights. We are looking for a Regional Marketing Manager to own the marketing engine behind this work.

The Role

Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands-on operator behind Rohit Homes\' performance in the Calgary metro. You\'ll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations. This is a commercial marketing role. Your #1 priority is Calgary\'s sales number. You\'ll work shoulder-to-shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit\'s brand and pricing discipline in every execution.

CORE RESPONSIBILITIES

1. Sales Performance: The #1 Priority

   • Own the tactical marketing work required to keep Calgary\'s SSC plan on track, week by week. Your calendar is built around the sales number first.
   • Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.
   • Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project (Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build).
   • Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
   • Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Director who operates them day-to-day.
   • Track campaign and tactic performance weekly; reallocate spend toward what\'s working and kill what isn\'t.

2. Realtor Enablement & Sales Support

   • Equip the realtor partner network in Calgary (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Director owns the realtor relationship; you equip it.
   • Localize the national realtor toolkit for Calgary communities and product mix.
   • Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Director who leads realtor-facing delivery.
   • Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
   • Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out (national target setting by September 1, 2026 per Divisional Business Plan).

3. Designer Interiors™ and Interior Design Partner Rollout (Calgary Execution)

   • Be the Calgary steward of the Designer Interiors™ program and the interior design partner partnership rollout during the 2026–2028 transition.
   • Lead Calgary’s Designer Interiors™ narrative — positioning legacy product as Designer Originals and amplifying next-gen interiors curated by our interior design partner as they land.
   • Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.
   • Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner\'s design authority.
   • Feed regional learnings back to the Director of Marketing to refine the national rollout.

4. My Rohit Home App and Direct-to-Consumer (DTC) Contribution

   • Support the national DTC build by driving Calgary-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.
   • Ensure Calgary inventory, pricing, imagery, and content in the App are always current, accurate, and visually consistent with the brand.
   • Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.
   • Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Calgary market.
   • Feed field insight — friction points, objections, realtor concerns — back into product iterations.

5. National Marketing Strategy Contribution

   • Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.
   • Contribute Calgary market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.
   • Support cross-regional initiatives with local execution and Calgary-specific adaptation.
   • Champion consistency: ensure Calgary does not drift from national brand, tone, and visual standards.

6. Regional Insight, Reporting & Budget Discipline

   • Manage the Calgary marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.
   • Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Calgary Sales Director in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).
   • Monitor competitors, resale market dynamics, and Calgary-specific demand signals; translate what you see into recommended actions.

HOW YOU WORK

Rohit is a Bold company. We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. For this role specifically, we are looking for someone who is:

• Assertive and confident, with a bias to action.
• Curious and smart — hungry for why sales moved, not just how much.
• Approachable and honest with realtors, agency partners, and sales teams.
• Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.

WHAT YOU\'RE MEASURED ON

Three KPIs. All outcomes, not activity. All mirroring the Director of Marketing’s national priorities through your Calgary seat.

• Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Calgary buyers and realtors. Your marketing does the work that discounts shouldn\'t have to.
• Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026.
• Realtor enablement & advocacy. Calgary’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan.

WHY ROHIT

• You\'ll join a company in the middle of a real brand transformation — not a cosmetic one.
• You\'ll work directly with a national Director of Marketing and a senior Sales Director who expect — and reward — ownership.
• You\'ll partner with one of Canada\'s most respected interior designers on a rollout that will define our next decade.
• You\'ll help shape a Direct-to-Consumer home-buying experience that doesn\'t yet exist in Canadian homebuilding.
• We\'re Bold: unwavering, entrepreneurial, unafraid, unexpected. If that sounds like you, you\'ll fit in quick.

Experience

Required

• 6 - 10 years: marketing experience, with meaningful time in a commercial, sales-adjacent role — ideally in homebuilding, real estate, premium retail, hospitality, or another design-led, high-consideration category.
• A demonstrated track record of owning a regional marketing number and moving it — not just running campaigns.
• Proven ability to work shoulder-to-shoulder with a sales leader under pressure without stepping on their lane.
• Strong tactical chops: you can brief an agency, write copy, review a render, pull a media report, and fix a sales centre display — in the same day.
• Fluency in realtor or channel-enabled sales models; comfort operating in a manufacturer-to-dealer-style marketing function.
• Strong digital marketing foundations: performance media, SEO/SEM, CRM, email, social, analytics, and an understanding of how apps and DTC funnels work.
• Exceptional brand and taste judgement; you protect the line between "on-brand" and "nearly on-brand."
• Budget ownership experience with a bias to ROI and margin
• Strong written and verbal communication; comfortable briefing executives and coaching realtor partners in the same week.

Preferred

• Calgary market knowledge is a significant asset.
• Post-secondary education in marketing, business, communications, or a related discipline. CHBA/real estate industry credentials are a plus.

Education

• Associate\'s degree or better in Marketing or related field
• Associate\'s degree or better in Business Administration or related field